10 min 48 sec

Golfer Takes a Swing and Scores $5,000/Month Hustle

A sales agency manager transforms his frustration with online golf advice into a thriving niche website generating $5,000 in monthly income.
Affiliate Blog SEO Sports Writing

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What It's About

A golfing blog scores a hole in one, bringing in a steady second income.

Business Model
Skills Required
Writing & Golf Knowledge
Profit Potential

Words of Wisdom

If you're looking to master your SEO, here are three tips to help you get started:

1. Choose a focused topic using something like Google Trends
2. Chose the right keywords—Google Keyword Planner is great for this!
3. Use a simple plugin like Yoast!

Oh, and be consistent!

Fun Fact

Jon basically ignored SEO for his first full year of blogging, but that didn’t stop him from transforming the hustle into a $5,000 per month business later on.

Notes from Chris

Episode 409

As an avid golfer, Jon Sherman spent many hours on golf-related websites and forums. He enjoyed the online community he discovered, but he was disappointed by the advice he found in forums, on blogs, and in videos.

After a couple years of digging through posts, he realized why. The majority of the advice was being given by swing instructors looking to boost their authority—not by actual golfers. Jon wasn’t just a golfer, he was a high-level, amateur player, and he knew he could write better, more valuable content than what he was seeing available online.

So, after being inspired by stories he’s heard of online businesses and niche sites, he started his own Wordpress blog, Practical-Golf.com. Since January of 2015, he’s been a sales agency manager by day and a golf writer by night.

In any given month over the next couple years, Jon would see his earnings range from $500 to $6,000, depending on the shopping season and any media coverage he received for his premium membership. It was a very nice side hustle especially when you take into account that he started it for next to nothing (his startup costs were around $100), but Jon wanted it to become more.

Fast forward another year of steady organic growth through intentional SEO. Practical Golf now averages 40-50 thousand unique monthly visitors and generates an incredible $5-8,000 per month of pure profit. Jon is nearing that point where he thinks he’ll be able to quit his job and be a golf writer and consultant full-time within the next two years.

Jon’s thrilled to be earning so much from his passion, but the bigger joy is in the community he’s created and the relationships he’s built over the last few years. “I’ve made tons of friends from around the world,” he says. “The online golf community is great!” He’s hit a hole in one with this project, and his driving ambition has served him well.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"There is no way I could have predicted where the site has taken me since I published my first article three years ago. Keep experimenting, failing, and learning!"
—Jon Sherman #SideHustleSchool

Sponsors & Gratitude

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To infinity and beyond,

Chris Guillebeau