8 min 55 sec

Rustic Wall Hangings Rack Up Worthwhile Profits

A self-taught manufacturer of home decor transitions her part-time curiosity into a full-time woodworking business.
Arts & Crafts Hard Mode Product Transition Story

Subscribe Now For A Free Five Step Tutorial

What It's About

Artist goes from part-time to full-time in four months making rustic wall hangings.

Business Model
Arts & Crafts
Skills Required
Creativity & Design
Profit Potential

Words of Wisdom

Here's a practical tip: CJ’s price points are determined by three factors: the size and difficulty of each piece, the materials needed, and then her time. You can find standard calculators online (like this one!) to help you determine the wholesale price of handmade goods. She’d then double that wholesale price for retail sales.

Fun Fact

CJ transitioned her part-time hustle into her full-time hustle after only four months into starting it! She ended her remaining financial obligations and as CJ put it, “jumped off the cliff,” so that she would be hyper-focused in making this new business venture work for her.

Notes from Chris

Episode 816

In Spokane, Washington, CJ Morrison runs her own business hand-crafting unique items made from wood. She builds her pieces in her garage—typically wooden wall art, geometric shelving, and tables—then sells them online and through wholesale accounts.

This is now a very successful endeavor, bringing in a full-time income … but, of course, it wasn’t always that way.

Before starting this side hustle, CJ (and her former partner Joe—who have since parted ways on good terms) were working on other projects, including reselling vintage furniture.

While meeting up with people and selling out of her car was fun, it was also unpredictable. CJ craved something more reliable. She also didn’t want to just be a reseller; she wanted to make something.

Drawing on their vintage furniture arbitrage exploits, CJ and Joe started thinking about ways to use their creative capacities to enhance people’s homes. The idea they chose sprang to life after visiting a friend who had a handmade geometric inlay coffee table. Upon seeing that tabletop, and thinking they could pull off something on par with their friend’s table, they bought a couple of saws and converted their one car garage into a wood shop.

They found some reclaimed wood at a lumberyard and got busy designing. Then, they created their first collection of 12 pieces—art hangings, trays, and tabletops.

It’s worth noting that CJ had zero experience with woodworking outside watching her dad work with tools when she was younger. Joe grew up with a father who was a contractor and learned woodworking from him—but he’d never built any furniture or home goods either.

Together, they learned to use some tools as CJ jumped right in with drawing and creating designs. Basically, learning on the fly. Serendipity arrived when a woman who owned a gallery came to buy a set of vintage side tables and noticed CJ’s collection of wooden wall art panels.

This encounter led to their work being displayed at the woman’s gallery. It was key to getting exposure in the very first month of starting Roaming Roots.

Because they both lived and worked together, CJ and Joe were almost never apart. Their relationship didn’t make it through the stressors of a home-based business and the intensity of the schedule. There was a time when they were working 7 days a week, 10 hrs a day to keep up with the demand for their pieces. They eventually went their separate ways and she took over the business completely, doing everything from creating, to shipping, to all the "behind the scenes" technical work.

She also says if she could go back, she would set more healthy boundaries around her schedule, and change how much time they spent together. But she’s also made peace with the breakup and believes they’re both on better paths now than if they’d stayed together.

Ths business is now earning between $2,000 - $8,000 a month depending on the time of year. CJ is learning new techniques to create more forms of art and wood décor.

She eventually plans to return to school to become a licensed counselor. But for now, there’s a new collection of wall hangings and an interview with her local newspaper that require her attention!


  • Roaming Roots: You don't have to roam far to find CJ's goods—check out her full lineup here!


Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


Download Episodes By Months:

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |



Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More


Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Learn More

Quote of the Day
"Believing you’re capable of beginning something new is the biggest first step. Action is the second!"
—CJ Morrison #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.

Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau