14 min 28 sec

Australian Hacker Creates Passive Income Anatomy Course

A web developer develops an audio system that helps medical students memorize human anatomy. Seven years later, it still produces $800/month in profit.
Analytics International Passive Income Product Science

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What It's About

Mnemonic devices that help students better retain anatomy knowledge.

Business Model
Skills Required
Analytical & Resourcefulness
Profit Potential

Words of Wisdom

Michael's advice for listeners: "I can't stress enough that it's not productive to over think things. I've launched many side projects, and I really believe the most important thing is to just get something up. Even if the idea isn't something brilliant or world changing (in fact it probably shouldn’t be for a side project). Anatomonics went from idea to revenue in less than two months and is a fairly complicated product. A much shorter launch window is achievable for most side projects."

Fun Fact

After launching, things died down until Michael experimented with some article marketing and YouTube. YouTube had the biggest impact. It drove a lot of great converting traffic and continues to send traffic to this day. He also did some SEO on the site, which brings in targeted traffic.

He also added price tiers giving customers three options to choose from. Making that decision increased his average order $25 without affecting the conversion rate.

Notes from Chris

Episode 137

The promised land of passive income is hard to reach. Most of the time, it takes a lot of active work to get to it, but once you reach that point, all the hard work you put into it is well worth it. Today’s story is an example of something that truly fits this elusive category.

For the past 7 years, Mike Benkovich has earned an average of $800 a month. During all this time, he’s improved this project very little. Nor has he done much to maintain it... it just keeps paying out, month after month.

Would you be happy with $67,000 that arrived over time for something you did once? If not, you probably shouldn’t listen to Side Hustle School. This is a huge success that exemplifies the values of what I’m hoping to show you.


  • Anatomonics: Learn more about Michael and his passive income building anatomy memorization
  • Keyword Planner: This tool helps you reach the right customers with the right keywords and helps you to better build your SEO and ad campaigns
  • Wordpress: Michael used Wordpress for his website, and here you can learn how to install your own Wordpress site in 5 minutes!
  • Upwork: Michael hired a voice over talent from Upwork for his anatomy audio files

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,




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Quote of the Day
"I’ve always been interested in memorization, so I figured it would be a good place to start. I went to the Google Adwords Tool and typed in 'memorize.' One of the keyword suggestions was 'memorize anatomy,' so I went from there. After brainstorming a few ideas, I decided that combining anatomy mnemonics with audio could be a good approach."
—Mike Benkovich #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau