What It's About
Mnemonic devices that help students better retain anatomy knowledge.
Words of Wisdom
Michael's advice for listeners: "I can't stress enough that it's not productive to over think things. I've launched many side projects, and I really believe the most important thing is to just get something up. Even if the idea isn't something brilliant or world changing (in fact it probably shouldn’t be for a side project). Anatomonics went from idea to revenue in less than two months and is a fairly complicated product. A much shorter launch window is achievable for most side projects."
After launching, things died down until Michael experimented with some article marketing and YouTube. YouTube had the biggest impact. It drove a lot of great converting traffic and continues to send traffic to this day. He also did some SEO on the site, which brings in targeted traffic.
He also added price tiers giving customers three options to choose from. Making that decision increased his average order $25 without affecting the conversion rate.
Notes from Chris
The promised land of passive income is hard to reach. Most of the time, it takes a lot of active work to get to it, but once you reach that point, all the hard work you put into it is well worth it. Today’s story is an example of something that truly fits this elusive category. For the past 7 years, Mike Benkovitch has earned an average of $800 a month. During all this time, he’s improved this project very little. Nor has he done much to maintain it... it just keeps paying out, month after month. Would you be happy with $67,000 that arrived over time for something you did once? If not, you probably shouldn’t listen to Side Hustle School. This is a huge success that exemplifies the values of what I’m hoping to show you.
MENTIONED IN THIS EPISODE:
- Anatomonics: Learn more about Michael and his passive income building anatomy memorization
- Keyword Planner: This tool helps you reach the right customers with the right keywords and helps you to better build your SEO and ad campaigns
- Wordpress: Michael used Wordpress for his website, and here you can learn how to install your own Wordpress site in 5 minutes!
- Upwork: Michael hired a voice over talent from Upwork for his anatomy audio files
- Organic Chemist Earns Six Figures Blogging for Pre-Med Students: After witnessing the struggles that many students have with one of college’s most challenging subjects, a chemist creates a blog to help bridge the gap in knowledge
- Psychologist Earns $47,000 Helping Students Make the Cut: After overcoming childhood barriers, Shirag Shemmassian leveraged his educational success to launch an admissions assistance side hustle.
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To infinity and beyond,