9 min 1 sec

Outdoorsman Sees the Forest for the Trees, Finds Financial Freedom

An outdoors enthusiast discovers side hustle success when he cuts through the thicket and launches a “kayak by night” tour service.
Adventure Power of Observation Service Sports Unique Ideas

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What It's About

An outdoor educator discovers a profitable side hustle helping others find adventure.

Business Model
Skills Required
Planning & Coordination
Profit Potential

Words of Wisdom

Nelson said that he had so much help from his circle of friends when it came down to renting gear at a low-cost—his friends were more than happy to supply him with any extra gear that he needed instead of having to purchase everything up front. He believed that people are your most important resource and that you should never burn a bridge—even with those that you disagree with because you never know when they might be able to help you further down the road.

Fun Fact

When we asked Nelson what his most popular local program is he said that his “Astro-Kayaking” (or night kayaking) package is always a huge hit with groups—so much so in fact that he’s currently looking for sponsorship that would help him secure a larger number of kayaks. Despite the many places offering kayak rentals in the Long Beach area, Nelson found that absolutely nobody was willing to rent kayaks at night. So he decided to do it himself, and he’s had many people join him on his star-studded nightly outings.

Notes from Chris

Episode 420

Since he was a child, Nelson Prieto has had an appetite for adventure and new experiences (sometimes to the delight or dismay of his parents). Born in Colombia, his parents immigrated to Long Beach, California when he was a child. And home it remained—no matter where else he went over the years, Long Beach always ended up drawing him back in. He just loved everything about the area—the proximity to the water, how you could escape to the mountains with a short trip outside of town—and the weather is temperate year-round, making it ideal for all different kinds of outdoor activities.

As he got older, Nelson realized that while there were so many different opportunities for people to experience some of the awesome things that Long Beach had to offer, many of them were usually held back for a number of reasons. Either they didn’t have access to the (sometimes expensive) gear required to do some activities, the resources, or the knowledge to enjoy them safely. Being a lover of the outdoors and adventures, this seemed like such a pity—not to mention a missed opportunity.

While it sounded like it might be a major undertaking with lots of moving pieces, he couldn’t help but think that someone should somehow create a business that made it easier for them to do this.

Nelson’s friends called him “most likely to survive in the wild with just a knife and a tarp,” and they encouraged him to start a service business that catered to this need. After all, who knew more about the outdoors than he did?

Nelson made a list of all of the different kinds of adventures that he would put together for someone who was new to the area.

He already had a habit of purchasing gear in pairs so that he’d be able to take a friend with him. As a result, he had some lightly used excess gear hanging around—kayaks and paddles, snorkeling and mountain climbing gear, hiking and backpacking equipment—but he knew that if he was really going to do this properly, he needed to have access to so much more. And this is when a little help came in from his friends.

Nelson said that he had so much help from his circle of friends when it came down to renting gear at a low-cost—his friends were more than happy to supply him with any extra gear that he needed instead of having to purchase everything up front.

One year later, Up and Running Racing + Adventures (URRAdventures for short) has helped so many people experience everything from backpacking in the Grand Canyon to ice climbing trips in Illinois. And it's also brought him in an extra $50,000.

In a place that is as expensive to live in as the Long Beach/LA area where you have to be making at least $25/hour to be able to work one job, URRAdventures completely pays his bills and gives him the freedom to take on new projects. Prior to launching this, Nelson had to maintain three different jobs in order to keep his head above the water, and this side hustle has given him a chance to be completely self-sufficient. The irony is that with this new side hustle, he no longer has to hustle quite as much as had to before, and it gives this great outdoorsman an opportunity to see the forest for the trees.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"If I had to give any kind of advice to someone, I’d say that you have to be realistic and accept that there will be failures. Take failure with a grain of salt and recognize it for what it is—an opportunity for both you and your business to learn and grow."
—Nelson Prieto #SideHustleSchool

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