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6 min 17 sec

Q&A: How to narrow down a personal finance target market?

A listener in Dallas wants to help teens and young adults learn personal finance—but the groups she has in mind are very different. How should she choose a focus?
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What It's About

A listener wants to help two different audiences. How can she narrow her focus?

Notes from Chris

Episode 1301
Let’s talk about narrowing down today. A listener in Dallas wants to help teens and young adults learn personal finance—but the groups she has in mind are very different.

How should she choose a focus?

"My side hustle is personal finance classes for students to prepare them for all the big money decisions that await them in the real world. From the time students graduate high school to the time they graduate college, they're making some of the biggest financial decisions of their whole lives. Their education loans, career choices, as well as the daily spending and saving decisions that they make and the patterns that they set. I think there's a huge need for great personal finance education, and I think I'm the person to do it.

My question revolves around choosing a target market. I'm interested in serving high school students and college students and recent college grads. All of these groups have a need for personal finance education. But I'd have to market differently for high schoolers. I'd have to market to their parents or schools. Whereas college grads may see more of the need themselves. I'd love your thoughts on how to narrow down a target market. Well, I don't want to close the door on possible customers. I think we'll have better success in narrowing the target audience at first."

Listen to today's episode to learn more...

 
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