What It's About
A listener wants to help two different audiences. How can she narrow her focus?
Notes from Chris
Episode 1301Let’s talk about narrowing down today. A listener in Dallas wants to help teens and young adults learn personal finance—but the groups she has in mind are very different. How should she choose a focus?
"My side hustle is personal finance classes for students to prepare them for all the big money decisions that await them in the real world. From the time students graduate high school to the time they graduate college, they're making some of the biggest financial decisions of their whole lives. Their education loans, career choices, as well as the daily spending and saving decisions that they make and the patterns that they set. I think there's a huge need for great personal finance education, and I think I'm the person to do it. My question revolves around choosing a target market. I'm interested in serving high school students and college students and recent college grads. All of these groups have a need for personal finance education. But I'd have to market differently for high schoolers. I'd have to market to their parents or schools. Whereas college grads may see more of the need themselves. I'd love your thoughts on how to narrow down a target market. Well, I don't want to close the door on possible customers. I think we'll have better success in narrowing the target audience at first."Listen to today's episode to learn more...
- Queer Punk Artist Starts Personal Finance Workshop: A manager for a non-profit organization who describes herself as a queer punk artist creates a series of personal finance classes.
- Young Analyst Turns College Debt Into $100k Profit: While struggling to pay his student loans, this enterprising graduate finds a way to “round up” his spare change to a six-figure side income.
- Serial Side Hustler Works from 180 Sq Ft Airstream: An engineer charts a new career teaching personal finance, all while living on the road in an Airstream travel trailer.
Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Sponsors & Gratitude
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,