8 min 55 sec

Wedding Bells Ring Brighter if the Bride’s Not Broke

A New York professional rents high-end accessories to brides who want the glam without the buck.
Power of Observation Retail Service Sharing Economy Unique Ideas

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What It's About

How a side hustle renting out high-end bridal accessories leads to a booming business.

Business Model
Skills Required
Business Savvy & Coordination
Profit Potential

Words of Wisdom

Happily Ever Borrowed even has a “send before you spend” option for brides who want to try on up to three different pieces, at a flat price of $50 for a two-day rental, which includes a $25 off coupon on any selected wedding rentals, just for trying the service. Apparently, even accessories need rehearsals.

This option helped set Brittany's side hustle apart from the rest—what can you implement so that your side hustle stand out?

Fun Fact

In ancient times, the Greeks used wedding veils to protect the bride from evil spirits. That evolved into veils being seen as symbols of purity and chastity in Medieval times. And during the Plague, brides carried garlic and dill to ward off illness.

Notes from Chris

Episode 184
Many childhood pursuits are lost to the past, but some take hold, transformed into an adult version of bygone ventures. Brittany Haas couldn’t foresee that starting at the age of 12 to plan the weddings of her three older sisters could lead to owning an online boutique renting luxury bridal accessories, but that’s exactly what ended up happening.

The pressure of a request to design a sister’s gown sent them both out to shop for a reasonably priced one, and that’s where she was inspired.

Why not supply brides with high-quality accessories that they could inexpensively rent and return? That’s what leads us to a side hustle: Happily Ever Borrowed.

She did say “I do” to some startup costs: she spent about 20K on inventory, legal and marketing costs, and her website, Happilyeverborrowed.com. But the company has been doubling their sales year after year, have rented to over 500 brides, and are well on track to six figures.


  • Happily Ever Borrowed Need a designer tiara without the designer price tag? Check out the high-end bridal accessories Brittany rents out on her website!

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"I think many people are shocked when planning their wedding at the high costs of everything that only lasts a moment in time. We're here to help with that. Looking amazing for a fraction of the price? It just doesn't get any better."
—Brittany Haas #SideHustleSchool

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Chris Guillebeau