6 min 11 sec

Yoga Mat Reseller Changes Lives While Earning $4,000/Month

After being inspired by social good companies like TOMS, a woman in London creates a yoga accessories business that focuses on empowering women worldwide.
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What It's About

An eco-friendly yoga accessories business that gives back and empowers women all over the world.

Business Model
Skills Required
Research & Coordination
Profit Potential

Words of Wisdom

Lara's start-up costs were super low. She took a loan out to purchase their first 100 yoga mats and from the sales of that, they were able to buy a larger batch of stock. She also tried her best to utilize free tools and learned how to do everything herself rather than paying for help. She mentioned that it was a pretty steep learning curve, but she learned a lot and had so much more control over the process!

One of the best things about living in the technological era is that you have so many free learning resources right at your finger tips. If there's something you'd like to implement but are short on cash, research to see what kind of options are available to you!

Fun Fact

Despite yogis relying heavily on their trusty yoga mats, the question that has been floating around since yoga came to the west is… do we even need a mat!?

According to the ancient practice, when the yogi touches the ground the energy is quickly lost into surroundings, therefore it is very important to conduct your entire yoga session on your yoga mat to conserve the spiritual energy you are creating.

Notes from Chris

Episode 196

Until two months ago, Lara Sengupta was working on the fundraising team for an Environmental Charity in London. She also had a dream—perhaps a dream much like yours, since you’re listening to Side Hustle School—and that dream was to create a different source of income for herself, perhaps even one she could rely on for her primary income.

On a recent trip to her homeland in India, she had an idea. Being a yoga lover for the last 6 years, she was starting to get frustrated with the depth of her practice. She wanted to feel connected to something deeper and bigger than just the physical postures.

This frustration made her look at what yoga actually meant to her; which was a devotional practice both towards her own self and to others. That’s when she came up with the inspiration of somehow connecting the east and the west through yoga and creating a giving loop.

Lara wanted to find a way to combine the huge popularity of yoga in the west with her desire to create futures for vulnerable communities. She then developed a partnership with an organization in India that supports human trafficking survivors. This partnership provides jobs to the women, who make the yoga mat gift bags.

CorkYogis is now turning over about £3,000 a month (or $4,000). This has happened in a brief period of time, so hopefully, it can continue to grow and become more sustainable.


  • CorkYogis: Learn more about Lara and why she chose cork as the material for her yoga mats

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"I wanted to create a female social movement! I was inspired by companies like TOMS shoes and London-based 'Change Please' but it always seems to be male founders. And I wanted to create a female-founded business that focused on empowering females worldwide."
—Lara Sengupta #SideHustleSchool

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Chris Guillebeau