This transcript was generated from the episode audio and may contain minor errors.
[Music]
The Tennessee Bachelorette Party Boom. Welcome, friends. Welcome to Side Hustle School. It's Chris Guillebeau, your host. Welcome as well to Throwback Thursday.
In this segment, we take an in-depth look at someone whose story has evolved since we first featured them. A long time ago, we heard a story from Cassidy. Cassidy hosts Bachelorette parties in Nashville, which incidentally is the fastest growing city, fastest growing US city at least probably in the world, I assume, for such events and activities. So she has built a pretty substantial business. I'm not sure if it is still a side hustle or is now her full-time business.
We'll hear about that perhaps in her update, but I know it's doing really well. So let's hear some updates from her. And my goal with all of these stories and with everything we do really is to give you a model and give you some practical steps, some inspiration and encouragement, but also practical steps. So you know what to do for your first or your next side hustle. I hope that you will hear these stories and ideas and take action however is appropriate to you.
So today, the Tennessee Bachelorette Party Boom, gonna hand the mic to Cassidy. I'll come back at the end with a few words of wrap up. [Music]
Hi y'all, I'm Cassidy and I'm the go-to person for Bachelorette parties in Nashville. Three years ago, I noticed an untapped market in Nashville's growing popularity as a Bachelorette destination. What started as a small venture has now blossomed into a booming business.
When I began, I was organizing parties almost single-handedly. Pricing was a shot in the dark initially, but I quickly learned the market's pulse. I started with all-inclusive packages around $200 per person, which covered activities like private bar hopping tours, line dancing lessons and reserve tables at the hottest spots in town. However, as demand skyrocketed, I realized the importance of offering a range of packages from budget-friendly options to luxury experiences. Marketing in the early days was mostly word of mouth and Instagram posts.
I would share pictures and stories from each party and the buzz just kept growing. But the real game changer was when I started partnering with local influencers. I'd offer them a discount package in exchange for coverage. Their posts brought my business to the eyes of thousands of Bachelorette groups planning their Nashville adventures. As business picked up, I realized I couldn't do it all alone.
I hired a small but mighty team, each bringing their unique flair to the business. We used project management software to keep track of each party's details, from dietary restrictions to favorite music genres. And this helped streamline our operations and ensure each party was personalized and memorable. One of my favorite anecdotes involves a Bachelorette group that was a mix of country music diehards and EDM lovers. The challenge, crafting a night that catered to both.
The solution was a custom country meets EDM tour. We hit country bars with live bands and ended the night at an EDM club downtown. The group had a blast, and it was a testament to how versatile and responsive our service had become. But not everything was smooth sailing. I learned quickly that clear communication is key.
After a mix up with a venue booking, which almost left a party without a spot, I implemented a double confirmation system for all bookings. A simple change, yet it significantly reduced errors and stress. For anyone looking to start a similar business, here's my advice. Understand your clientele deeply. Be adaptive and never underestimate the power of local partnerships.
Also, invest in a good CRM system. It's worth its weight in gold for managing client information and preferences. Today, my business isn't just about planning parties. It's about creating experiences that groups remember for years to come. Nashville's growth has been my business's boon, and I can't wait to see where this ride takes me next.
Thanks for listening. And remember, in the business of fun, it's all about the experience. [Music]
All right, well, you had some advice there from Cassidy. She said, understand your clients, be adaptive, be flexible. Don't underestimate the power of local partnerships.
I think that's the kind of thing that grows with time, like as you are making steps and getting to know people, but then hopefully there's a tipping point that comes along, and all of a sudden, your business is just getting better and better, and not just better in terms of income, although that's important, but also in terms of its stability, its reliability. If you are included in different directories, in this case, a bachelorette business. People go online, they search, they look at Google. I'm sure they look at websites like The Knot and others, 'cause they're planning their wedding. And once you can kind of get in some of these directories, then that can help a good bit as well.
Anyway, thank you, Cassidy. Once again, listeners, let me know what you think, who you'd like to see featured, from our archives of more than 1,000 stories, more than 3,000 plus total episodes, sidehustleschool.com. You can download or stream every one of those episodes completely free. You can also access the new episodes that come out every day, seven days a week, wherever you get your podcasts. I'm so grateful to be able to make this show for you.
Thanks for being out there. My name's Chris Guillebeau. This is Side Hustle School. [Music]
From the Onward Project.
