762
10 min 2 sec

Eat, Graze, Love: Massive Cheese Platters Become Life of the Party

An Aussie woman quits her job to earn a full-time income from catering mega-sized snack boards at parties.
Events Food International Service Social Media

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What It's About

A side hustle that you can really take a bite out of!

Business Model
Service
Skills Required
Design & Creativity
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

A key part of Bianca's success here is that she is active and helpful in the groups. It doesn’t appear spammy or unnatural. So far, this combined with word of mouth has enabled her to grow quickly. Finally, her most effective marketing channel is great customer service. So, even for small orders, she goes above and beyond. Because you never know who may refer that next big customer.

Fun Fact

The grazing concept is taking social media by storm with photos popping up all over the place on Reddit, Instagram, and Pinterest. Some accounts have amassed tens of thousands of followers by posting nothing but their creations.

Notes from Chris

Episode 762
Bianca Cashman loves well-presented food. She spends hours perusing Instagram, Pinterest, and Facebook pages looking at the creations of others. She often wondered if she could start a food business. Something to align her love of creative display with her taste buds.

But she wasn’t always interested in creating food for human consumption. In fact, in 2014, Bianca and her husband started a food business of another kind, specializing in selling healthy snacks for dogs.

They achieved some success, but decided to move on after one year and sold the business. After that, Bianca returned to focusing on her day job as a Senior Account Manager for a large media company.

This continued until 2018 when a special event rolled around that gave her a bite-sized idea. It was her mom’s 60th birthday, and she was tasked with preparing the all-important cheese platter. Not wanting to disappoint, Bianca decided to super-size it.

While perusing some of her favorite Instagram pages on food, she noticed a growing trend. The concept of grazing and charcuterie boards had really taken off. It’s a relatively new idea that is most easily described as a food platter on steroids.

So instead of a simple cheese board, Bianca planned a full-on grazing table. She’d set out bowls, platters, and stands layered with cheese, cured meats, fruits, breads, dips, and more. It would be a buffet of organized chaos! The grazing table would allow people to try a bit of everything and have a small adventure while they ate—nibbling their way through a plethora of different flavors.

Before the party, she set up the table and, once finished, it looked more like a work of art than a meal... To capture the moment, she took some photos and posted them online. She received a tremendous amount of praise, but more importantly, some interest to do the same for others.

And one of her friends shared her all-encompassing amazing grazing platter with a local caterer. That caterer decided to take a chance on Bianca and booked her for a job—a bachelorette party. It was time to recreate the magic!

But at this point, she didn’t yet know the right quantities or even what price to charge. So she completely chicken winged it, settling on a price per head of $25. Enough to cover the expenses and then some. Once again, the platter was a huge hit, and Bianca knew it was time to get serious.

She decided to use a play on words for the business name. She called it, Eat.Graze.Love … Elizabeth Gilbert or at least Julia Roberts would be proud.

She’s been working on Eat.Graze.Love for just over one year and, in that time has generated enough income to replace her paycheck. So, with much excitement, 2019 brought with it a nice gift. Taking the project from a part-time side hustle to a full-time job.

Bianca has done what many people only hope to achieve, one mouthful at a time.

 
  MENTIONED IN THIS EPISODE:

  • Eat.Graze.Love: Chew it over, and head on over to Bianca's website to learn more about this tasty side hustle!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

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Quote of the Day
"The best way to get your unique concepts out there is to start with friends and family. Cater a birthday party or other function and post the photos to your personal social media accounts!"
—Bianca Cashman #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau