Subscribe Now For A Free Five Step Tutorial
Get a free five-part email course that shows you how to find, validate, and launch your side hustle idea — no experience required.
“It's about living what you preach — and reminding yourself of the reason why you're doing it.”
In this week's Throwback Thursday segment, we hear from Lindy Sood, co-founder of Love Powered Co, a Canadian business she runs with Anna Lozano. Their mission: empowering the next generation of mindful leaders through the power of "I am" — affirmations that are as beautiful as they are meaningful.
When we first featured them, they had just launched with a single product, Love Powered Littles. Since then it's been a whirlwind: they're now sold in about 15 countries, with fulfillment centers in Canada, the United States, and Australia, and a full range of affirmation products for littles, teens, and women.
Their biggest challenge has been rising ad costs on Facebook and Instagram, where they compete for the same target customer as nearly every other brand. So they've leaned into retail — and it's working well.
For Lindy, the throughline is living what they preach: practicing the gratitude and positive self-talk their products are built around, and remembering why they started.
