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From time to time we talk about different website platforms including Wordpress.com, Squarespace, and Wix among others. There's also Shopify, which specializes in eCommerce. Today's listener has a question about one that is made by Etsy. She's had her own shop for a while and wants to branch out—what's the best way to do that?
Hi, Chris, this is Bethany from Canberra, Australia. I've been listening to the show for the last four years. I love the daily updates and the tips you have for people starting a side hustle. I've just opened an Etsy shop, monogramming blankets, throws and scarves. I would like to have my own website too. Etsy offers a website platform called Pattern. It looks relatively easy to use, but I wonder if I should use something totally outside of Etsy. Thanks for the show and I look forward to hearing from you.
Why are these platforms popular? Because they're easy to use! Nothing wrong with that.
Why would you not want to? Sometimes people mention the price. I tend to think "These services pay for themselves."
A more important reason, especially long-term, is personalization and branding. These sites tend to look the same—they have similar functionality. That's good in some ways … and less good in others.
