This transcript was generated from the episode audio and may contain minor errors.
[Music]
Hey there, what's up? Welcome to Side Hustle School. My name is Chris Guillebeau. So glad you're here. Welcome as well to a brand new week.
We're starting off a new week. We just started a new month, I guess a few days ago. But of course, time marches on. I hope you're making the most of it as much as possible. Do also be gentle with yourself as well.
Sometimes you have setbacks and you just gotta reset or do something different or maybe even take a break for a while. So all those things are good. Today, we're gonna talk about this question of citizenship. Are you happy with your country of citizenship? Well, most people are, but not all of them.
And some want to obtain multiple citizenships for tax purposes or for travel benefits, maybe some other reason. And I mean, it is a substantial group. So this listener today wants to form a members only club to bring these people together, people interested in multiple citizenships. So how might you do such a thing? And what if you out there, what if you have an idea to start some sort of membership around a values-based community?
Because that's essentially what this is. It could be a lot of different things. We're looking at forming a values-based community. What would be your first three steps? Let's say, how can you start a paid club for people seeking multiple citizenships?
That's the specific question we'll look at in this episode after the quick sponsor message. Stay tuned. [Music]
Hey, Chris, this is Stuart. I'm a long time listener, first time caller. Every four years, people in the States talk about leaving because they don't like the results of the presidential election.
Meanwhile, lots of other people all over the world are interested in having a second citizenship to make it easier to travel, pay less in taxes, or just because it seems interesting. I'd like to start a club for anyone who wants to change or add a new citizenship. I don't want it to be political. My goal would be for it to welcome members, regardless of what they believe about their governments. How should I structure this?
And how could I reach potential members? What do you think? Thanks. [Music]
Stuart, thank you for the question. Here's what I think.
What do people want in this situation? That is the question you have to answer when you're thinking about, how can I create a values-based community? And I think they want two things, both in this specific example and more generally speaking elsewhere. I think first of all, they want actionable information, and second, they want a supportive community. So you make a plan to give them both of those things.
The actionable information, that's what they need to know to apply for citizenship somewhere else. How can they get a dual passport? How does that affect their tax situation? How does that affect housing opportunities? These are just a couple of topics that come to mind.
There's probably a lot more to it, but actionable information, that's what they're looking for. And then the supportive community, how can they connect with other people who share these values? And the two are actually connected, the actionable information and the supportive community, because sometimes you find the information you need by connecting with others who are also pursuing the same thing, perhaps in a different way. So some kind of private network or forum or similar. And when it comes to this specific topic of multiple passports and citizenship, I'm pretty sure, in fact, I know of a couple of membership sites and publications already that are doing exactly that, like trying to provide that information and community, which doesn't mean that Stewart shouldn't try.
I just think you should look at what they're doing. So if you Google those same terms that you think people would search for in trying to figure this out, you'll probably find those other publications and membership sites. So do that first, then consider if that informs your approach or if it doesn't. A couple of days ago, we just talked about a guy who wants to write an army recruitment guide or a guide for new enlistees. You could start this project with a similar approach of what we talked about there, which was finding Facebook groups, questions on Quora, subreddits, where people are asking about this topic, and then demonstrating your authority and providing answers.
And so listeners, if your idea is not quite the same one, but it has to do with shared values, you just extrapolate this plan for your intended audience. Remember that audience, they want actionable information and a supportive community. So go and see who else is providing it. Consider if what you discover informs your approach or if it doesn't. And then begin building your authority the same time you build out whatever the actual resource is, that membership site or the information product or whatever else you intend to sell.
Just remember that if it's something with a recurring cost, which is often the case with a membership site, the benefits need to be recurring too. So you need frequent updates, you need events, like online meetings for that community. Otherwise people will just pay once to get the information and then cancel. I hope that is helpful to someone out there. Remember, I am cheering you on.
Listeners, if you have a question, come to sidehustleschool.com/questions. We'll continue to feature them throughout the year, along with updates from other listeners as they launch their projects. All right, that's it for today. My name is Chris Guillebeau. You're listening to "Side Hustle School." [Music]
From the Onward Project.
