1785
6 min 1 sec

Q&A: How to market “lockdown art” project?

A caller from New York City becomes well known for posting drawings and paintings to an Instagram account during pandemic lockdowns. Now he’s wondering: how can he monetize the attention he’s received?
Q&A

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What It's About

Today's listener wants to capitalize on their art and audience.

Notes from Chris

Episode 1785
In today’s episode: a caller from New York City becomes well known for posting drawings and paintings to an Instagram account during pandemic lockdowns. Now he’s wondering: how can he monetize the attention he’s received?

Also, we’re looking for stories! If you know someone with a side hustle or small business that brings in at least $500/month while they’re also working a full-time job, send them to us. On the website, there’s a form you can access at SideHustleSchool.com/get-featured.

If it’s you, fill out that form. If it’s someone you know, send them the link. Our listeners are very loyal (thank you, listeners) and we often hear really cool reports of how the businesses we’ve featured have received more customers or some other kind of support.

"Hi, Chris, this is Matt from New York. When the city shut down in 2020, I started posting drawings and paintings to an Instagram account. They're the types of designs you might find on Threadless or designed by humans. Their street scenes based mostly on photos I've taken. I sold a few T-shirts over print on demand sites, but realized how tiny the margins are and how fierce the competition is. So recently I bought a domain, got a free trial with Shopify, and I'm setting up a store. It'll be mostly clothing, but also some wall art and notebooks and things like that.

What are the best ways to drive people to the site? Facebook and Google ads blogging about the stories behind the items, building an email list? This is my big question, I think, because just putting a forum on the site and creating opt in offers with ads are one thing. But how can I find leads to build a cold email list the way you would in, like B2B sales? I realize this is a multi-pronged question, but I figured that you'd be able to boil it down to its essence and offer some strategies that go beyond the most basic."

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau