What It's About
A newly married couple design geofilters and wedding programs to help them pay off their wedding.
Words of Wisdom
If you're looking to start a similar side hustle, Zander recommends doing everything you can to test your products before you go all-in on your ideas. It’s easy to see other designers posting their work, and go crazy creating your own products to try and get the same success. But take the time to test and see what people want to buy, then set yourself a goal of how many products you can make in a certain amount of time.
Zander has named all of his side hustles and businesses Aycock followed by the type of work they do. He knows it’s not imaginative, but it really does the trick!
Notes from Chris
Like many couples, Zander Aycock and his bride-to-be found themselves looking for answers to the question, “How can are we going to pay for all of this?,” and spent the six months leading up to the wedding looking for ways to save and make money. Zander, a digital marketer by trade and a part-time design consultant, managed to cut costs by putting his design skills to use and making his own wedding program, welcome sign and rehearsal dinner invitations. They got a great response from the guests, but only put a small dent in the overall wedding bill. Whilst on the honeymoon and still tussling with the question, Zander noticed that many graphic designers were selling their services through Etsy, and packaging their pre-made designs as finished products. That’s when inspiration struck. He had the idea to share the hard work he’d put into his own wedding on Etsy and see what response it got. Within one week, the newly founded Aycock Designs made their first sale. Although Zander and his wife celebrated briefly, it was straight back to work. They’d sold miscellaneous items on the internet before and they weren’t yet completely convinced. The pair set about creating new printable designs for all the different facets of a wedding: seating plans, menus, signs, and gifts. They also managed to make use of a new social media trend to add a new side to their business—Snapchat Geofilters. This new branch of their side hustle actually started to bring in the bulk of their sales, so they started offering a larger variety of filters. The profits from Aycock Designs fluctuate depending on the wedding season and can range from anywhere from $500 to $1400 per month. Not enough to quit their jobs, but the newlyweds have been able to put their profits with some other savings toward a downpayment on their new house, which is a great achievement!
MENTIONED IN THIS EPISODE:
- How to Create a Snapchat Geofilter for Your Event: Here's a step by step guide to creating your own Snapchat filters using the free program, Canva
- Designer Illustrates Success with Personalized Wedding Products: A graphic designer in New York City taps into the wedding e-commerce market and turns her side hustle into full-time work bringing in multiple six-figures
- Wedding Bells Ring Brighter if the Bride’s Not Broke: A New York professional rents high-end accessories to brides who want the glam without the buck
Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Get a FREE Audiobook from Audible!
Audible is offering SHS listeners a free copy of the Born For This audiobook with a 30-day trial membership. 📚
Just go to aonc.co/bftaudible and browse the unmatched selection of audio programs and start listening.
Get it Here
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,