7 min 45 sec

Insomniac Dreams Up Herbal Hustle

After struggling with sleeplessness for years, an account executive learns to make herbal remedies—then sells them to other tired people, earning up to $3,000/month on the side.
Health & Wellness Product Retail Social Media

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What It's About

Today's story proves that even for insomniacs, side hustle dreams can come true.

Business Model
Skills Required
Research & Experimentation
Profit Potential

Words of Wisdom

If the problem you’re experiencing is a common one, especially something that millions of other people struggle with, your search for solutions may end up being a search for a side hustle.

Fun Fact

This isn't Aycee's first investment in a side hustle. In past, she has also had a side hustle business sewing costumes for exotic dancers!

Notes from Chris

Episode 370
Aycee Brown has been suffering from insomnia since the age of 15. Afflicted by vivid dreams and nightmares that would leave her terrified to fall asleep, she found herself addicted to over-the-counter sleep remedies just trying to get a few hours shut-eye.

The older she got, the more she found this system of sleepless nights and synthetic solutions to be an unhealthy way to live. She wanted a reliable way of falling to sleep that didn’t involve popping pills. In order to wean herself off medication and improve her sleep naturally, she began to learn about herbal remedies and how fragrances can affect your sleep.

She learned about the herbs, flavors, and smells that promote good sleep, and began to try the different concoctions on herself. After a few months of research and experimentation, she found a handful of mixtures that helped her soothe her insomnia and drift off to sleep.

Having found a medication-free solution for herself, Aycee turned her attention to a larger community. For years, she’d been a part of Facebook groups and message boards for other insomniacs. She became driven by the mission to help these people escape their meds and sleepless nights too.

She decided to package and sell the remedies she’d created, and founded the business Goodnight Darling Co.

The combination of her great products, knowledge of her audience and being able to connect with people from first-hand experience has helped Aycee go on to earn between $2,000 and $3,000 in profits each month. After recently being laid off from her full-time job as a corporate account executive, this has helped make ends meet while she looks for another job.


  • Goodnight Darling Co.: Catch some z's using some of the products on Aycee's website
  • Shopify: Aycee used Shopify to set up her store for Goodnight Darling Co., and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
  • ShipStation: The app that Aycee used to simplify her shipments. For a limited time, you can get a 30-day trial AND an additional month free! Click the microphone at the top of their page and enter the word HUSTLE

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Sometimes we are so afraid to fail or mess up and we never actually do anything. My advice is to just start and keep going. Failure is your friend."
—Aycee Brown #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau