What It's About
Today's story proves that even for insomniacs, side hustle dreams can come true.
Words of Wisdom
If the problem you’re experiencing is a common one, especially something that millions of other people struggle with, your search for solutions may end up being a search for a side hustle.
This isn't Aycee's first investment in a side hustle. In past, she has also had a side hustle business sewing costumes for exotic dancers!
Notes from Chris
Episode 370Aycee Brown has been suffering from insomnia since the age of 15. Afflicted by vivid dreams and nightmares that would leave her terrified to fall asleep, she found herself addicted to over-the-counter sleep remedies just trying to get a few hours shut-eye. The older she got, the more she found this system of sleepless nights and synthetic solutions to be an unhealthy way to live. She wanted a reliable way of falling to sleep that didn’t involve popping pills. In order to wean herself off medication and improve her sleep naturally, she began to learn about herbal remedies and how fragrances can affect your sleep. She learned about the herbs, flavors, and smells that promote good sleep, and began to try the different concoctions on herself. After a few months of research and experimentation, she found a handful of mixtures that helped her soothe her insomnia and drift off to sleep. Having found a medication-free solution for herself, Aycee turned her attention to a larger community. For years, she’d been a part of Facebook groups and message boards for other insomniacs. She became driven by the mission to help these people escape their meds and sleepless nights too. She decided to package and sell the remedies she’d created, and founded the business Goodnight Darling Co. The combination of her great products, knowledge of her audience and being able to connect with people from first-hand experience has helped Aycee go on to earn between $2,000 and $3,000 in profits each month. After recently being laid off from her full-time job as a corporate account executive, this has helped make ends meet while she looks for another job.
MENTIONED IN THIS EPISODE:
- Goodnight Darling Co.: Catch some z's using some of the products on Aycee's website
- Shopify: Aycee used Shopify to set up her store for Goodnight Darling Co., and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
- ShipStation: The app that Aycee used to simplify her shipments. For a limited time, you can get a 30-day trial AND an additional month free! Click the microphone at the top of their page and enter the word HUSTLE
- Essential Oils Podcast Produces $2,000/Month in Passive Income: A stay-at-home mother starts a podcast about essential oils and pulls her family off government assistance
- Rocket Scientist Creates Herbal Side Income: Herbal medicine isn’t rocket science, but this rocket scientist discovers a side hustle when she turns to herbal medicine in order to treat her immune diseases
- Savvy Sleeper Pillowcases Produce Dreamy Profits for Tech Worker: Tired of battling split ends and hair breakage, a fashion and lifestyle blogger switches to satin pillowcases. She then learns to make and sell her own, earning six-figures annually
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