7 min 12 sec

Essential Oils Podcast Produces $2,000/Month in Passive Income

A stay-at-home mother starts a podcast about essential oils and pulls her family off government assistance.
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What It's About

A woman creates a niche podcast and creates more financial freedom for her family.

Business Model
Skills Required
Writing & Podcast Production
Profit Potential

Words of Wisdom

Samantha spent every spare second of her kids’ naptimes working on her side hustle and listening to podcasts, but she noticed that there were very few about her topic of interest. The ones that did exist were sales-oriented and low quality. So she thought, "Well, I like this medium and I know a lot of people are interested in oils. Someone should start a better show... why not me?"

What's missing in your topic of interest? Why shouldn't you be the one to start it?

Fun Fact

When Samantha launched, she posted about the podcast to a Facebook Group of essential oils fans. It was more of an announcement than an advertisement: "Hey everyone, come check this out—you might like it."

That group had about 1,500 members, and many of them become her first listeners and subscribers.

Notes from Chris

Episode 97

Do podcasts make money? Well, yes...at least some of them do. It’s kind of like asking “Do websites make money?” Both podcasts and websites have the potential to bring in revenue, but there are a multitude of ways in which someone could do that: advertising, affiliate programs, online courses, etc.

Today's episode takes you behind the scenes of an income-earning podcast about essential oils that's been able to earn one woman around $2,000/month on the side.

Starting a podcast is not usually a quick way to riches, and it’s good to have another motive for it, whether it’s education or building community or just sharing your knowledge. That’s what I’ve done with Side Hustle School—I want to reach employees, not people who are already entrepreneurs—and that’s what Samantha did with her topic.

Still, as she’s grown the podcast, she’s also grown the rest of her business to have resources and products that her listeners can take advantage of. Hopefully, her income will only continue to grow as she nurtures this project.


  • The Essential Oil Revolution: Learn more about Samantha and the benefits of essential oils on her podcast!
  • Upwork: Samantha hired a sound editor and a virtual assistant from Upwork to help her with the podcast.
  • Naptime Boss: Samantha's online course that teaches stay-at-home moms how to build their own online businesses while their kids are napping.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau



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Quote of the Day
"Having a side hustle has allowed me to pay the bills and pull my family off of government assistant while still getting to spend tons of quality time with them."
—Samantha Lee Wright #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau