6 min 17 sec

Unused Basement Becomes $3,000/Month Pilates Studio

How five minutes of internet research inspired one couple to start an in-home pilates studio in their unfinished basement.
Coaching Fitness Real Estate Resourcefulness Unconventional

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What It's About

How a couple turn their unfinished basement into a full-fledged pilates studio bringing in around $3,000/month.

Business Model
Skills Required
Coaching & Resourcefulness
Profit Potential

Words of Wisdom

After the website and finances were taken care of, they needed a logo. So Leif launched a competition on 99 Designs, which led to the creation of the logo he used for their website, a custom stamp for gift certificates as well as the wooden sign they had made for their front yard.

Fun Fact

They also set-up a “Pilates-a-thon” fundraiser for a local school that turned out to be a great event for the community and a source of new clients. Leif says he’s amazed how effective word of mouth marketing is. He’d always heard business owners say that, but wasn't convinced until he experienced it for himself.

Notes from Chris

Episode 98

If you're like many of us, you might have a space in your home that goes largely unused. Maybe it's an attic that collects dust and forgotten knick knacks, or a spare room that you never got around to converting into a home office. But what if you could potentially use this space to set up your own side hustle?

In today’s story, a couple in Minneapolis had the brilliant idea to convert an unused basement into a full-fledged Pilates studio that brings in an additional $3,000/month.

As Leif and Collen have proven with their unconventional pilates side hustle, it often pays to think outside of the box. And perhaps more importantly, good things come to those who take action on their ideas.


  • Kingfield Pilates: Learn more about Leif and Colleen's in-house pilates studio
  • Next Door: A private social network for your local neighborhood
  • 99designs: Where Leif created their logo designing competition

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

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Quote of the Day
"Now that I see that the ‘ready-fire-aim’ approach of acting on your ideas is so powerful, I truly believe that anyone can start a side hustle. Having tried and succeeded, I feel empowered to launch even more projects."
—Leif Ueland #SideHustleSchool

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Chris Guillebeau