What It's About
How a couple turn their unfinished basement into a full-fledged pilates studio bringing in around $3,000/month.
Words of Wisdom
After the website and finances were taken care of, they needed a logo. So Leif launched a competition on 99 Designs, which led to the creation of the logo he used for their website, a custom stamp for gift certificates as well as the wooden sign they had made for their front yard.
They also set-up a “Pilates-a-thon” fundraiser for a local school that turned out to be a great event for the community and a source of new clients. Leif says he’s amazed how effective word of mouth marketing is. He’d always heard business owners say that, but wasn't convinced until he experienced it for himself.
Notes from Chris
If you're like many of us, you might have a space in your home that goes largely unused. Maybe it's an attic that collects dust and forgotten knick knacks, or a spare room that you never got around to converting into a home office. But what if you could potentially use this space to set up your own side hustle? In today’s story, a couple in Minneapolis had the brilliant idea to convert an unused basement into a full-fledged Pilates studio that brings in an additional $3,000/month. As Leif and Collen have proven with their unconventional pilates side hustle, it often pays to think outside of the box. And perhaps more importantly, good things come to those who take action on their ideas. MENTIONED IN THIS EPISODE:
- Kingfield Pilates: Learn more about Leif and Colleen's in-house pilates studio
- Next Door: A private social network for your local neighborhood
- 99designs: Where Leif created their logo designing competition
- Engineer Creates "Inertia Project" for Women: How a former engineer loses in Las Vegas and redesigns the trajectory of her life, creating an impressive hustle along the way
- Microsoft Employee Teaches Hula Hooping, Goes on Local News: After using hula hoop fitness to get back into shape, a Microsoft specialist finds a way to earn $800/month teaching classes and helps others do the same
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