What It's About
How a couple turn their unfinished basement into a full-fledged pilates studio bringing in around $3,000/month.
Words of Wisdom
After the website and finances were taken care of, they needed a logo. So Leif launched a competition on 99 Designs, which led to the creation of the logo he used for their website, a custom stamp for gift certificates as well as the wooden sign they had made for their front yard.
They also set-up a “Pilates-a-thon” fundraiser for a local school that turned out to be a great event for the community and a source of new clients. Leif says he’s amazed how effective word of mouth marketing is. He’d always heard business owners say that, but wasn't convinced until he experienced it for himself.
Notes from Chris
If you're like many of us, you might have a space in your home that goes largely unused. Maybe it's an attic that collects dust and forgotten knick knacks, or a spare room that you never got around to converting into a home office. But what if you could potentially use this space to set up your own side hustle? In today’s story, a couple in Minneapolis had the brilliant idea to convert an unused basement into a full-fledged Pilates studio that brings in an additional $3,000/month. As Leif and Collen have proven with their unconventional pilates side hustle, it often pays to think outside of the box. And perhaps more importantly, good things come to those who take action on their ideas. MENTIONED IN THIS EPISODE:
- Kingfield Pilates: Learn more about Leif and Colleen's in-house pilates studio
- Next Door: A private social network for your local neighborhood
- 99designs: Where Leif created their logo designing competition
- Engineer Creates "Inertia Project" for Women: How a former engineer loses in Las Vegas and redesigns the trajectory of her life, creating an impressive hustle along the way
- Microsoft Employee Teaches Hula Hooping, Goes on Local News: After using hula hoop fitness to get back into shape, a Microsoft specialist finds a way to earn $800/month teaching classes and helps others do the same
Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦
To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,