14 min 53 sec

WEEKLY RECAP: Who Is Your Ideal Customer?

In our forty-third weekly recap, we'll highlight the lessons learned in this week. Also: more listener Q&A and updates from the road!
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Notes from Chris

Episode 302

Sometimes it's helpful when you're starting out to imagine who your ideal customer would be for any given product or service:

  • Who will your side hustle serve? Somewhere out there, there’s a single ideal customer for your offer, also known as an avatar. You want to learn as much as you can about this person so that you can better serve them. What are their goals? What problems do they have? If you can solve one of their biggest problems, what would the best possible scenario for them look like?

    Start with them, take them out for an imaginary cup of coffee, and keep them in mind as you build the rest of the project. Don't hesitate to go deep to understand their goals, hopes, problems, and fears.

    It may even help to write directly to your avatar, focusing on who they are and what you intend to do to help.

Listen to today's Weekly Recap to learn more about how you can establish your ideal customer and tailor your product or service to their wants and needs.

If you have something you'd like to ask me or an update you'd like to share, I'd love to hear from you! Leave me a voice message on the website or call into the Side Hustle Hotline (Dial 844-9-HUSTLE // 844-948-7853), and your question may be featured on the show!


Here's what we heard this week on Side Hustle School! Listen to this week's recap for a more comprehensive highlight reel.

  • Ep. 296 - It starts with a drum set that his brother’s band left at his house for a month when he was a teenager—and it develops into a lifelong love of percussion and a major moneymaker
  • Ep. 297 - When a lawyer demands tasting lessons from a wine store employee, the employee realizes there’s a demand for his knowledge. He eventually leaves his job to educate people about wine full-time
  • Ep. 298 - After hearing about the Craigslist Wedding Photographer (Ep. 9), a woman in Australia books $7,500 in wedding clients for her newly-acquired floral arranging skills
  • Ep. 299 - Three teachers create an alternative camp for kids who aren’t interested in sports. The school keeps the profits the first year, but they get creative and find a way to pay themselves in year two
  • Ep. 300 - A Silicon Valley employee fed up with his company’s lack of emphasis on improving workplace culture starts a conference. Two years later, it’s his full-time job
  • Ep. 301 - A project manager for an oil & gas company burns the midnight oil and makes eco-conscious candles for profit and charity
Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


Weekly Update:

Make a plan to start your hustle in 27 days or less!

You need more than one source of income. You need a side hustle. Side Hustle builds on the lessons from the show and presents a step-by-step, 27-day plan to help you create a new source of income without quitting your day job.

The book is out at a bookstore near you (or purchase it online!), and I'm also about to start the seventh week of my 100-city book tour! My bags are packed, and my first stop this week is in San Francisco (join me!). I hope to see you on the road! Here's where I'll be next:

  • San Francisco, CA - October 30th
  • Santa Cruz, CA - November 1st
  • Detroit, MI - November 2nd
  • Pittsburgh, PA - November 8th

Don’t See Your City? Use the form at the bottom of this page, and let me know where I should go next! I’ll use your input to decide on future book tour stops. If we get enough people together in your city, I’ll be there!

Here's what's coming up next...

Each week I'll feature more stories from people who are starting side hustles without quitting their job. Here's a sneak peek of what's coming next week:

  • A special Halloween episode featuring a mom and pop prop shop in Los Angeles that serves up fake meth labs and body parts to shows like Breaking Bad and Game of Thrones… and it all started as a side hustle
  • A corporate refugee relocates to Florida and kicks off a new hustle leading adult scooter tours—this is f***ing awesome.
  • And so much more, so stay tuned!

Do you have a side hustle story you'd like to share? Fill out the Side Hustle School submission form and your story may be featured on the show!

Also, if you're interested in joining the Side Hustle Society, visit our Society page to get notified when it goes live!



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Quote of the Day
"Take your ideal customer to imaginary coffee. Go deep to understand their goals, hopes, problems, and fears."

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To infinity and beyond,

Chris Guillebeau