What It's About
How to identify your ideal customer based on the values and beliefs you share.
Notes from Chris
Episode 1255You’re probably familiar with Traditional Demographics such Age, Location, Sex/Gender, Race/Ethnicity, Income. If you think of a market of 35-39 year-old women, that’s one target market based on traditional demographics. Of course, you could get more specific: 35-39 year-old women with college degrees who are interested in crafting and live in the Atlanta area, for example. If you're catering to a clear demographic, then this is easy. If it’s a local business like an ice-cream truck, you want to position your truck near a school, or at least in a residential neighborhood with a lot of families. But many businesses aren’t like that. These days, it’s easy for anyone to market to people based much on interests, passions, skills, beliefs, and values. You could call these the New Demographics, or some people call them Psychographics. How can you figure this out? In this episode, we'll look at three examples and three lessons we can take from them.
THIS WEEK’S ASSIGNMENT:Do you know the psychographics of your ideal customer? Who are your people? Listen to today's episode to learn more...
- Tasmanian Insurance Manager Sells Reusable Cutlery Holders: An insurance manager sets out to make reusable cutlery more convenient, overcoming obstacles on her way to earning $2,000/month on the side.
- Trip to Europe Inspires Adventurous Blanket Biz: After returning from an extended trip abroad, this digital strategist draws on a sense of adventure to source and sell heirloom throw blankets.
- Whole30: A 30-day reset, food challenge founded by Melissa Urban
Download Episodes By Months Season 5 (2021): JAN | FEB | MAR | APR | MAY | Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $5 a month!
Sponsors & Gratitude
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,