Q&A: “Can I get paid to help iPhone owners switch to Android?”

Plenty of people have deep brand loyalty to Apple, and plenty of others swear by anything that isn't Apple. But there's a large group in between: people who use Apple products mostly out of convenience, without any real attachment to the brand. Today's caller thinks the Android world is superior and wants to build a business helping that middle group switch over.

Hey Chris, I saw that Apple was coming out with a new iPhone — again. They do this every year and make billions of dollars from it. But the Android world is superior! I get into arguments with my friends over this subject all the time. They all have expensive iPhones that they inevitably end up upgrading every couple of years. In fact, Apple encourages this so much that they even had to pay a few years ago for disabling the battery life of older phones to force that upgrade process. And it's not just phones — everything they make is overpriced. Once in a while, I'm able to convince someone of the error of their ways, and they end up converting to Android. This is always a little stressful for them, since there's a learning curve and they worry they made the wrong choice. I want to help more people make the switch, and I'd like to sell some kind of guide as part of the process — and maybe even teach a class in it, but I'm not sure about that part. What do you think, and how much should the guide cost?

There's real potential here, because the group without brand loyalty is bigger than people assume — it's the same crowd Apple itself once had to win over with a pitch built entirely on being better than the alternative. The first move is getting specific about who exactly this guide is for. Seniors and members of Gen Z, for instance, need distinct approaches, so pick a lane before building anything. From there, keyword research pays off: searching phrases like “switch to Android” or “switch iPhone to Android” shows how many people are looking and what specific problems keep coming up, and that should shape both the guide and any class built around it. On price, I'd land between $20 and $50, with $20 to $30 as the sweet spot — enough to feel substantial, not so much that it scares off someone still on the fence.

Whether the guide turns into a class or stays a one-time purchase, it starts with knowing exactly who's on the other side of the switch.

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