6 min 35 sec

Adobe Expert Digitizes Millions of Family Photos

A longtime Adobe employee creates the picture-perfect business by helping families store and digitize memories across generations.
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What It's About

A service that helps families organize their precious memories amidst the chaos.

Words of Wisdom

Adam shares an important reminder, “I struggled for years to find purpose and meaning in my day job. It was a great day job and I loved the company, but it didn’t feel like a good fit anymore and my side hustle gave me something challenging and interesting to pursue.”

Fun Fact

Originally, Adam wanted to name his company, “Overwhelmed,” because that’s how most people feel about organizing their photos. However, the domain price for Overwhelmed.com was $183,000. That seemed a bit too expensive, so Adam went with “Chaos to Memories.”

Notes from Chris

Episode 2019

IIt took a few years to develop, but Adam Pratt got his side hustle into focus.

He’s the creator of Chaos to Memories, a way to not only scan your family photos onto the computer but also make those photos searchable. Thanks to his process, people find it easy to look for specific photos and share them with friends and family.

It all started when Adam took 15,000 family photos to get scanned. Upon getting them back, he quickly spotted two problems. First, the photos he got back didn’t have the greatest quality. But second, he had a difficult time finding specific photos.

Finding one photo from 15,000 is a nearly impossible task. He figured he wasn’t the only one who had this challenge–after all, lots of people scan old family photos and then feel overwhelmed.

What if he sold the already-organized, searchable photo system to other people? First, though, he wanted to see if anyone would value the service.

He volunteered his time, and he offered to organize photos for some good friends. He worked for thirty hours, all for free. His friends loved the result. Now, that was the Kodak moment. Adam knew then he had a golden, photo opportunity.

He got his first, paying client. The pay was decent. The client loved the end result. But to make the business viable for him, Adam realized he had to increase his hourly rate. He doubled his rate, and the business snowballed from there.

Flash forward to today. Adam’s business makes well into six figures annually, and he’s hired four part-time employees.

Next up, he’s launching new, online courses, and is expanding his staff, and is even publishing a book.

Adam pictures a bright future for Chaos to Memories.


  • Learn more about Adam and his memory organization services at his website, ChaosToMemories.com.
  • Adam is launching a new book, Declutter Your Photo Life and is giving Side Hustle School listeners 40% off. Use the code: SIDEHUSTLE40 at checkout.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
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