10 min 32 sec

German Family Makes Money from Memorable Mementos

A German couple create a personalized jewelry shop taking the fleeting memories of childhood and turning them into gorgeous memories that last forever.
Arts & Crafts International Jewelry Product Unique Ideas

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What It's About

Footprints in the sand lead a couple in Germany to a side hustle capturing moments in time in metal.

Business Model
Skills Required
Metalworking & Communication
Profit Potential

Words of Wisdom

So in today’s episode, this question of “But what if my idea is taken?” comes up, and I hear this question all the time! So what if your idea is taken? Honestly, that’s probably okay—you just need to find your unique twist on it.

Fun Fact

Did you know the average American household spends $167 a year on jewelry? That’s a $2 billion niche just waiting to be side hustled.

Notes from Chris

Episode 224

Back in 2009, Stefan Boscheinen and his family were on vacation in Denmark taking a stroll along the beach. Along the way, they decided to stop and show their two-year-old son how to make hand and footprints in the sand, then watched as the waves rolled over the shore and washed them away again. After doing this a few times his wife turned to him and said, “If only there was a way to make the little prints last”. Shore-ly enough, this gave him a great idea for a side hustle.

Upon returning from the vacation, Stefan and his wife took to scouring the internet to see what options there were for people to preserve these wonderful memories. To their dismay they found out that this wasn’t an entirely new idea; there were plenty of businesses offering jewelry and magic-ink options for people. Now, this is where many side hustlers would turn away and look for a new avenue with less competition. But not the Boscheinens.

Upon closer inspection, he found the products on offer already just didn’t look right. It wasn’t clean cut or precise—a German’s worst nightmare—and wasn’t anything he’d ever wear or gift to someone else. Stefan knew he could do it better and made that the sole focus of his Side Hustle.

When he finished school, Stefan has been trained as a metal worker and spent months trying to perfect a technique. Using a mix of 3D prints, metal working and countless numbers of his son's footprints he found a system that he could replicate time and time again. That meant the new family Side Hustle, Foya, was ready to go live to the world.

This project first started in 2011, and over the next five years, Foya would continue to grow. Stefan was able to turn the Side Hustle into his full-time job, which he says allows him to pay more than his fair share of the household income. And Katja spends a lot of time running the back-end of the business and updating the company website to make it look just right.


  • Foya: Check out more of Stefan and Katja's custom jewelry options on their website!
  • Wordpress: Stefan and Katja used Wordpress for their website, and here you can learn how to install your own Wordpress site in 5 minutes!
  • WooCommerce: The customizable eCommerce platform that Stefan and Katja used to accept sales on Foya

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Have a plan but be flexible enough to grab an opportunity when it presents itself. And don’t be afraid to set your own boundaries because being too nice won’t get you far enough."
—Stefan Boscheinen #SideHustleSchool

Sponsors & Gratitude

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To infinity and beyond,

Chris Guillebeau