1008
10 min 42 sec

College Student Pays Off Loans With “Fitnancial” Blog

A college sophomore grows her finance and fitness blog into a business that brings in $80,000 a year.
Blog Health & Wellness Lessons Passive Income Writing

Subscribe Now For A Free Five Step Tutorial

What It's About

A student climbs out of debt by sharing her personal story of transformation.

Business Model
Blog
Skills Required
Writing & Marketing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Alexis says that she waited so long to start a side hustle because she was afraid of what could go wrong. She encourages others who hope to have a side hustle to consider what could go right. “Think about the positives, the opportunities, and how anything is possible, as cliche as that sounds.”

Fun Fact

Alexis used the extra cash that she made from her blog to take her mom on her dream vacation, an Alaskan cruise. One of their favorite memories from the trip was from the very last night. Along with a few other passengers, they were watching the sunset from the back of the boat when a whale came up over the water.

Notes from Chris

Episode 1008
The year was 2011. The first Thor movie had just come out, Adele’s Rolling in the Deep was at the top of the charts, and Alexis Shroeder had just graduated from high school.

As is the case for many students, those four years were rough. But Alexis had to deal with issues far worse than failed tests and friend drama. She lost her father to cancer, struggled with family issues, and was in an abusive relationship.

As time went on, Alexis developed depression. She turned to alcohol and cigarettes to cope, but ended up feeling even worse than she did before. As a consequence, she ended up gaining a lot of weight.

She hit a tipping point when her family’s house was being foreclosed. Alexis needed something in her life to change for the better. So, she decided to work with a personal trainer. With regular exercise and a change in her diet, she felt much better than she ever had. She had the strength, energy, and dedication to be active. She started to kickbox, hike, rollerblade and go for walks.

Her friends were amazed at the 180-degree change they saw with her health. They soon began encouraging her to start a blog about her journey.

Alexis thought about it for a while, then eventually decided to launch Fitnancials.com in 2013. She didn’t just want to talk about health, she also wanted to talk about managing money. The combination was important.

Over the next few years, Alexis casually posted on Fitnancials a couple of times a month. She only spent an hour or two a month working on it, but she enjoyed the process. It felt like a personal journal, just one that other people could read and draw encouragement from.

Soon, however, something else would change. The blog started to pick up a decent amount of traffic. Companies began to ask if they could advertise on the sidebars of her website—or if she would be willing to do sponsored posts.

As a college student looking to pay the bills, Alexis jumped at the opportunity to make some extra cash from her hobby. At first she earned a few hundred dollars a month from Fitnancials, which went a long way for someone with a low income.

After gaining some traction, she started talking to other bloggers. She made new friends, both offline and virtually. Through this process, Alexis realized that people really could make a living from blogging. Real life examples were all around her!

So in 2017, four years after she first started Fitnancials, Alexis committed to treating her blog like a business. She wanted it to grow, and she knew that only spending a couple of hours on it a month would not get her to the level she hoped for. It turns out, Alexis’s ideas to improve her blog were right on the money. She began to make $1,000 a month, then $3,000. She even climbed up to making $5,000 a month.

In her first year of committing to her blog, she made $35,000. This was while she was still attending college.

Then, in her second year, between her junior and senior years of college, Alexis made $80,000. This is more money than she ever expected to make in a year in her life. Since then, she’s graduated with a degree in psychology and has been able to pay off all of her student loan debt, buy a car, and start maxing out her retirement accounts.

Her biggest and most important life transformation was for herself, overcoming those major challenges she experienced in adolescence. But her second transformation is helping others make their own positive changes … in both fitness and financials.

 
  MENTIONED IN THIS EPISODE:

  SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV |

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!


Learn More

Quote of the Day
"Think about the positives, the opportunities, and how anything is possible, as cliche as that sounds."
—Alexis Schroeder #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳


Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau