249
5 min 23 sec

Introvert Builds Networking Experience to Help Women

A Denver transplant learns new skills and creates a networking group that now includes a podcast, magazine, and $30,000 in side income.
Coaching Communication Education Niche Ideas

Subscribe Now For A Free Five Step Tutorial

What It's About

A woman in Denver steps outside of her comfort zone to help other women succeed in business.

Business Model
Coaching
Skills Required
Business Savvy & Communication
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Her advice to hustlers: first find an audience interested in what you are providing and ask them to invest before you start. Without motivation, it can be difficult to maintain momentum through the hard times.

Krystal always kept in mind the handful of women who had paid their membership fees for the entire year and knew she had a responsibility to them.

Fun Fact

When Krystal first monetized her group, she was told it would be impossible to compete and therefore, she would never pull in a profit, as there were so many associations and meetups already happening in Denver.

“I've seen my revenue double each year since starting the business, so I think I can safely say those assumptions were wrong,” Krystal said. “The lesson here is not to take the word of those who believe what you're doing isn't achievable or ‘realistic’.”

Notes from Chris

Episode 249

Krystal Covington is an introvert, but you wouldn’t necessarily know that considering the networking empire she’s building. She’s the founder of Women of Denver, a social enterprise association for women that strives to help them increase their incomes and reach economic equality. The group hosts three to five events each month to help women develop their skills and build a strong network which can contribute to them increasing their income.

When she moved to Denver from Detroit in 2013, she had no connections but recognized the need for a network that could help support her in her life and career. And although she tried a variety of networking groups, she couldn’t find one that filled her need. That’s when she realized that she was going to have to build it herself.

Krystal ran Women of Denver as a free meetup group for about a year, but even with free events, there was still a challenge getting attendees, which created a growing demand for Krystal’s time and money and contributed to her feeling over extended. It was at this point that Krystal realized she had to make her program an income-generating business or shut it down.

To get new members, Krystal offered an incentive. The first five that signed on each got a free video to promote their personal brand. Those first sales validated her efforts and supported the idea that what she was creating was truly worth paying for.

In the first year, the business made about $7,000. The second year, it increased to $15,000. This year—year three—Krystal is expecting revenue to exceed $30,000 with the current growth.


MENTIONED IN THIS EPISODE:

  • Women of Denver: Learn more about Krystal and her empowering female entrepreneurial side hustle on her website
  • Eventbrite: The event sales platform that Krystal used to promote Women of Denver
  • Meetup: The platform that Krystal used to create and market her local meetups
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

Quote of the Day
"What's been most valuable is the growth I can see in myself. I started this very afraid of standing in front of crowds, but last year I was invited to do a TEDx Talk because of my work with Women of Denver and pulled it off without a hitch. I thought I would fall flat on my face and forget my words, but I made it through confidently."
—Krystal Covington #SideHustleSchool

Sponsors & Gratitude

Get a FREE Audiobook from Audible!

Audible is offering SHS listeners a free audiobook with a 30-day trial membership. 📚

Just go to audible.com/HUSTLE and browse the unmatched selection of audio programs—download a title free and start listening.


Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau