This transcript was generated from the episode audio and may contain minor errors.
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Oh, hey, what's up? Welcome to "Sidle School," recording live at World Domination Headquarters. I'm your host, Chris Guillebeau. In this lively episode, we're gonna hear from Jack. Jack is a seasoned freelance writer with a background in journalism.
He's got an idea to share his knowledge by offering coaching services to help other writers hone their craft. But with a diverse market and the ever-looming presence of AI, you've heard about AI, you know it's everywhere, Jack has got a few question marks when it comes to structuring and pricing his program. So let's look at crafting a compelling coaching program that caters to writers, as well as how to set the right price to keep both Jack and his clients happy. It's all coming up in just 30 seconds. Stay tuned.
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Hi, this is Jack, and I'm a longtime freelance writer with a background in journalism. I want to start offering coaching services to help other writers improve their craft, but I'm not sure how to structure the coaching program or how much to charge. It's a weird market because there are so many freelance writers in different fields, and now with AI, everyone's wondering if it'll take their jobs. So how can I structure and price my coaching program for an aspiring writer? Hey, Jack, it's great you want to share your experience, your expertise, let's say, with aspiring writers and help them improve their craft.
So let's focus on a couple of key aspects to consider when structuring and pricing your coaching program. And, you know, as for AI, that's a whole other topic. We've talked about it a couple of times with some different questions and case studies. For now, I just want to focus on the basics of that coaching program, 'cause that's not gonna make too much of a difference with or without AI. And my first comment here won't be surprising for longtime listeners.
You know, shout out to longtime listeners. Thanks for being out there. First comment, first suggestion, tailor your program. Since the writing market is so broad, create a customizable coaching program that caters to each client's unique needs. You can offer some different packages, such as one-on-one sessions, group workshops, or specialized courses.
Whatever it is, however you do it, the flexibility is gonna allow you to attract a wider range of clients and better address their individual goals. Second tip, second comment, determine your coaching process. So you want to clearly outline your coaching process, the outcomes your clients can expect. This can include initial assessments, some goal setting, personalized feedback, progress tracking, just getting really, really tight and specific there. It's gonna help so much.
Having a structured process will help you deliver consistent results and make your program more attractive to potential clients. And then lastly, Jack asked about pricing. I'm a big fan of value-based pricing. You know, rather than focusing on hourly rates, consider pricing your coaching based on the value and the results you provide. This can ultimately help you justify higher prices and avoid undervaluing your expertise.
Now, you might also want to offer tiered pricing based on the level of support or the access clients receive, which gives them some flexibility to choose what best fits their budget and needs. Jack, I hope you stay confident in your expertise. That is the key to everything. And remember that as a seasoned freelance writer, you have valuable knowledge and experience to share, especially with your background as a journalist. I think Jack mentioned that as well.
So by tailoring your coaching program, pricing it based on the value you provide, you're gonna be well on your way to helping aspiring writers succeed in the ever-evolving world of writing, which of course includes AI and so many other things these days. But Jack, I wish you good luck. Listeners, I'm cheering you on as well. If you have a question, something you're trying to work through, sidehustleschool.com/questions. I'm excited for all the things coming up over the next couple of months.
I've got a book coming out in August called "Gonzo Capitalism." I'll be going on the road to meet many readers and listeners. So hopefully we'll get a chance to hang out somewhere in the world. For now, I wish you well. Got a new episode coming out tomorrow. My name's Chris Guillebeau.
You're listening to "Side Hustle School." [Music]
From the Onward Project. [Music]
