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When you set up an ecommerce site, you have to make a number of decisions. It's easier than it has ever been, with companies like Squarespace and Shopify providing turnkey solutions, but you still need to set up your inventory, adjust settings, and decide how you'll accept payment. That brings us to today's question.
Hi Chris, it's Emily from Seattle, and I've been listening since episode one. My sister and I are about to launch our online store, and we're going to use a combination of Stripe and PayPal. With Stripe, you can choose which credit cards you want to accept. I also see that some websites offer lots of other ways to pay, including direct checking account withdrawals, cryptocurrency, and more. Part of me thinks that's overkill, but another part wonders if it might be better to have more options. I don't want to turn anyone away.
Emily is on track with Stripe and PayPal. The options you offer, for payment or anything else, should relate to your customers and what they prefer. For most ecommerce stores, accepting the three or four most common credit cards is all you need. That's the general consumer expectation.
As for unconventional methods like crypto, unless people are banging down your door asking for it, or you're in a field where those payments are more common, you'll probably find it's more complicated than it's worth. That may change, but for now most stores do fine with the basic defaults.
More isn't always better. Keep it simple, focus on your product, and build relationships with your customers.
Have a question? Visit SideHustleSchool.com/questions.
