What It's About
Petty office quips become a galvanizing side hustle for people who want to escape the grind.
Words of Wisdom
Using Fiverr she found a designer that had a style she liked and then sent them a message asking if they could help her with tea + shade. They said yes, and Stesha put them to work right away. If you’re ever looking to do the same, Stesha recommends that you make sure you’re also purchasing the rights to the image alongside it. Common sense might tell you that when you buy it it’s yours to do what you want with it, but that’s not always the case.
Stesha also adds a personal touch to each order, by personally sending a packet of tea and a thank you note to everyone who purchases from her. This helps her create a stronger, positive association with the brand that can sometimes be lost through third-party drop-shipping companies.
Notes from Chris
Like all too many people in the nine-to-five grind, Stesha Sims felt that her work wasn’t being appreciated. Her ideas and suggestions were ignored, promotions passed her by, and she was left to fend for herself in the cruel world of office politics. She felt trapped. The job provided her with insurance, healthcare and a stable wage to fund her dream life, but there didn’t appear to be any exit strategy from the awful job on the horizon. Stesha admits this left her feeling, well, a little petty. In order to cope with the drudgery of going to the office every day, she came up with a set of quips to help convey her feelings without getting her fired. She’d “throw shade” on her job by telling her friends and coworkers, “I’m only here for the direct deposits” or “I just showed up for the insurance.” She knew that other people felt the same way about their jobs too. That’s when the idea for a side hustle struck her. What if she could sell something that brought together all of the people who felt stuck in their office jobs, but were using it to fund bigger and more important parts of their lives? Stesha decided she’d take the “shade” that her friends and colleagues loved, and print it onto the side of cups. They’re something that most office workers are able to bring from home, could be played off as a joke to management, and constantly remind the buyer of the bigger motivation behind their day-to-day efforts. And so, tea + shade was born. A combination of free trials, free apps, and Fiverr designs meant that the Tea + Shade startup costs were around $15. Which basically means that Stesha only had to sell two mugs to recoup her initial investment and go home with a profit! However, she’s managing to keep the business at a consistent $450 to $500 per month and is seeing a little growth each and every month. Stesha wants to expand the brand into t-shirts, tote bags, and other highly visual products to let people keep throwing shade in new and creative ways. Lots of people complain about their jobs, Stesha turned her complaints into a money-making project.
MENTIONED IN THIS EPISODE:
- tea + shade: Throw some shade of your own around the office with some of Stesha's mugs!
- Shopify: Stesha used Shopify to create her store, and right now, all Side Hustle School listeners can get a free 21-day trial and 10% off for one year
- Teelaunch: The print on demand platform that Stesha used in conjunction with Shopify to create her mugs
- MailChimp: The email marketing platform that Stesha used to connect with her client base
- Fiverr: Where Stesha sourced someone to create the designs for her shady mugs
- Florida Man Earns $100,000 Selling T-Shirts with No Inventory: There’s more than one way to make a lot of money designing and selling t-shirts without actually keeping them on hand. In today’s story, an app designer earns six-figures with a print-on-demand service
- Successful Artist Adds $1,000/Month to His Income: An artist uses his love of whimsical drawing to create a side hustle selling everything from autographed prints to coffee mugs with his designs on them
- Equine Lover Makes $5,000; Stables Business to Change Horses in Midstream: A former NASA employee with an unbridled enthusiasm for horseback riding changes her hustle strategy and proves she’s no one trick pony. We’re not horsing around!
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Quote of the Day
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