9 min 56 sec

From London With Love: A Tale of Diamonds and Espionage

From smuggling diamonds in a grocery bag on a fast moving train to secret meetings in the shadows of St. Paul Cathedral at sunset, this Special Agent dedicates her time to helping suitors looking for “yes.”
Affiliate International Service Unique Ideas Weddings

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What It's About

A unique side hustle involving a service that helps suitors find the best diamond rings for their significant others.

Business Model
Skills Required
Coordination & Research
Profit Potential

Words of Wisdom

While it’s always good to set various price points for your service, FREE is an incredibly attractive price for your customers. It tends to lower people’s defenses, especially if you can explain why it’s free. Find a way to form symbiotic partnerships with other companies! They win because you're driving business their way, you win because you get a commission for bringing new customers in, and your customers win because they don't have to pay anything out of pocket.

Fun Fact

The term 'bespoke' is used to describe anything that is commissioned to specific guidelines. It's also a common British term used to describe custom created items, including jewelry and tailored clothing.

Notes from Chris

Episode 198
Rowena Cumner lives a double life. By day, she’s an International Marketing Manager at MOO, a custom printing and design company. By night, she’s a secret agent.

Rowena is Agent E, the driving force behind Agent Engagement, a secret British Service (well, really a side hustle) that aims to assist anyone—no matter their budget—who needs help buying an engagement ring by connecting them with the best designers and jewelers.

Before settling on a price for her services, Rowena took time to explore how people interacted with her idea and that’s when she decided that Agent Engagement should be free.

Rowena is able to do this because even with saving her clients money, there is margin enough for her to receive a small commission directly from the jeweler, a commission that is the same for every client. This aspect of business is important to Rowena as it helps her build a trusted relationship with her clients.

Rowena’s vision for Agent Engagement includes a trusted agent in every major city. These agents would help spread the world, sourcing and discovering the best jewelry makers for their area, not just for engagement and wedding rings, but those creating wonderful crafts as gifts and tokens of affection.

But for now, it’s a side hustle that provides many of the benefits that you hear about every day on the show: extra income, something to fall back on, and something that’s both fun and meaningful.


  • Agent Engagement: Read more about Rowena's services on her website!
  • SquareSpace: Rowena decided to use Squarespace to setup Agent Engagement
  • SOLO Eyewear: Speaking of female founded social good companies, you should check out Jenny Aranemeni and her company SOLO Eyewear which is also a female-lead social movement that focuses on providing eye care to people around the world… and they also have some really fun sunglasses

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"My word of advice is not to spend much money on marketing initially—just tell everyone you know the one reason as to why your business is special, in one line, and they will remember just that to tell that to their friends and colleagues"
—Rowena Cumner #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau