What It's About
Today's caller seeks clarification on the wide variation of online course pricing.
Notes from Chris
Episode 1729Some online courses cost $30, others cost $1,000 or more. What’s the difference between a lower-priced course and a higher-priced one—are the more expensive ones just “better” or is there more to the story? You could ask this question about a lot of things: what separates a $100,000 car from a $30,000 car, for example. Is the $100k car $70k better? Presumably something is better—it’s not all smoke and mirrors—but there’s also an element of perceived value. This is always true!
"You've been sharing a lot of examples of online courses lately, and some of them have been very profitable. You also talked about how the pricing ranges a great deal, from $20-30 all the way to thousands of dollars. What separates a very inexpensive course from a much more premium one? I assume there are a lot of factors and it might not be a simple answer, but wouldn't it be better for course creators to always aim for the high end—or is the thinking that they'll sell to more people with an inexpensive price?"Listen to today's episode to learn more...
- WEEKLY RECAP: How to Design a Profitable Online Course: In our thirty-seventh recap of Season III, we'll highlight the lessons learned in this week. Also: an audio update from a previous case study!
- Q&A: Why do online courses cost so much … or so little?: Online courses are everywhere! Some cost $20 and others cost $2,000 or more. Why is there no consistency in pricing—and how can you determine what *your* price should be?
- Q&A: Should I publish my course in more than one location?: Today’s listener from the UK is wondering about publishing an online course with a platform like Udemy or Coursera. Does she have to choose one of them, or can she cross-publish to multiple platforms?
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