Subscribe Now For A Free Five Step Tutorial
Get a free five-part email course that shows you how to find, validate, and launch your side hustle idea — no experience required.
Download by month
Take November 2026 with you
Includes this episode. Save the whole month or choose the ones you want.
One ZIP with separate MP3 files. Keep this tab open while it prepares.
When your product is already selling, how do you decide what to work on next? You could do so many things, but in this world of unlimited choice, you can't do everything. That's why having a plan isn't only valuable. It's critical.
Today's listener is already doing a lot of things right. She has a product, people are buying it, and she wants to know where to put her limited time.
Hey Chris, my name is Gina. I need help prioritizing at the micro level. I've got all these things I need to do. Specifically, I've made journals and a series of inspirational stickers and pins. People are buying them, and I convert more than 5% of the people who visit my site. I know I can sell more if I get more visitors. But I also struggle with knowing how to use my limited time. Newsletter? New products? Another Instagram post that will disappear in an hour? There are a lot of options, and it feels overwhelming. How can I grow my following, grow the business, and do this all in a short period of time?
First, congratulations on that conversion rate. Five percent is great. It tells me a lot of your visitors are already pre-sold or already know who you are. One note: as your traffic grows, your conversion rate will probably go down a bit. That's normal. You won't convert 5% of every random visitor who shows up.
As for what to do next, focus ruthlessly on the strategies that work. Another Instagram post that disappears in an hour? Probably not, unless most of your sales come from Instagram. New products could make sense, since that's something else that can sell. A newsletter is most likely a good bet, and it lasts a lot longer than a post.
There's an 80/20 rule at work here, even if the split isn't always 80/20. A few of your efforts produce the great majority of your results. Figure out which ones those are, and give them your attention. Otherwise you keep spinning your wheels.
It's okay to let go and admit you can't do it all. People who grow over the long term figure out what's working and devote their time to that.
Have a question? Visit SideHustleSchool.com/questions.
