This transcript was generated from the episode audio and may contain minor errors.
[Music]
Hey, hey, what's up? Thank you for tuning in today. My name is Chris Guillebeau. You're listening to Side Hustle School. Got a listener question today from someone who wants to help iPhone owners switch to Android and not just iPhones, but helping people who use Apple products switch to, I guess, non-Apple products.
So that would be Android phones, but also PCs, whatever else is out there. And when it comes to Apple products, I was thinking about this a bit. I was like, there are three distinct groups, right? There are those who are true fans, like you probably know somebody, maybe you are one, that will buy anything Apple makes. Like whatever Apple comes out with, they're like, this is the greatest, here's my credit card, you know, just sign me up.
Then you've got people who are kind of the opposite, who hate Apple products, you know, they love their PC, they would never switch. And then you've got a lot of people in the middle, I think. And I'm kind of in that middle group, which is people who use Apple products because we like some of them, like we like our iPhones or whatever it is. But then we ended up buying other Apple products because it's simple, which of course is all part of Apple's plan for global takeover, okay? So today's listener is in that group that believes the Android world is superior.
And what does this have to do with side hustle school? Because who cares ultimately about what platform you use? That doesn't matter so much. We're interested in the small business aspect of it, the side hustle aspect. How can you make money off a situation like this?
And not just money, of course, but ultimately freedom, security, all those good things that come from a side hustle. Well, anyway, our listener wants to start a service helping those of us who might be overpaying, perhaps, at least in his opinion, come on over to the light or convert to the dark side. I guess it all depends on what side you're on, the light side, the dark side. Whatever side it is, can I get paid to help iPhone owners switch to Android? That's the question of the day.
You can almost flip that question and ask it the other way around as well. That's what we're gonna look at in this listener question and my answer, which is coming up in just 30 seconds. [Music]
Hey, Chris, this is Ollie, and I saw that Apple was coming out with a new iPhone. Again, they do this every year and make billions of dollars from it. But the Android world is superior.
I get into arguments with my friends over this subject all the time. They all have expensive iPhones, and they inevitably end up upgrading those every couple of years. In fact, Apple encourages this so much that they even had to pay a few years ago for disabling the battery life of older phones to force that upgrade process. And it's not just phones, like everything they make is so overpriced. Anyway, once in a while, I'm able to convince someone of the error of their ways, and they end up converting to Android.
This is always a little stressful for them, and I understand, because there's a learning curve and they worry they made the wrong choice. So I wanna help more people make that switch, and I'd like to sell some kind of guide as part of that process, and maybe even teach a class in it, but I'm not sure about that part. What do you think and how much should the guide cost? Thanks, Chris. - Ollie, thank you for the question.
I definitely hear what Ollie is saying there in terms of some of Apple's practices. I do remember that story from a couple of years ago about how they got in a lot of trouble because they were disabling the battery life of older phones to force the upgrade process, so that was not very nice. So I do hear that. I'm also in that group of people who, I tend to use a lot of Apple products just because it's simple, right? So I actually am kind of in this market, or at least potentially in this market for Ollie.
So from a business perspective, I think it's true to understand there is this substantial group of people who don't have brand loyalty to something. They just use it because it's convenient or because they're in the habit of it. And interestingly enough, this is exactly the problem that Apple had long ago, like when they were trying to convince people to switch. So their whole pitch was we are not just different, we're also better. So I would start, Ollie, by getting more specific about the target market.
Like, are you trying to help seniors make the switch or members of Generation Z? Because those are very different audiences, right? Whatever it is, how will Ollie reach them? You know, next, Ollie said that he wants to sell a guide or teach a class. What specifically will he teach?
Like, what are the outcomes here? I would do some keyword research to see what people are searching for. Like I do think it's a big market. Like I said, I think there's some potential, but I would do that keyword research. I bet if you start with something like switch to Android or switch iPhone to Android, like those phrases, you probably get some helpful information.
You'd see how many people are searching for those phrases, what else they're searching for, specific problems perhaps that they mentioned. Like this is how I would kind of go about the research process. And then as for how much it should cost, I mean, that could be a whole other long discussion, but my sense is, you know, not less than $20 and not more than $50. So maybe somewhere between 20 and $30, but in that range, I think it shouldn't be too cheap or too expensive. And I think that's a good range.
So those are my thoughts there. Let us know how it works, Ollie. Who knows, maybe you can convert me. Probably not from my iPhone, to be honest, 'cause I'm kind of attached to it, but perhaps with some other device. All right, good luck.
And listeners, if you've got a question of your own, if you're trying to solve some riddle, if you have a business idea, if you're looking for some help, come to sidehustleschool.com/questions. We'll continue to feature them throughout the year, along with stories, tips, updates, some other listeners as they launch their projects, new segments, fun, new things, all kinds of good stuff. And who knows, maybe something else. In any case, thank you for being along for the ride. I'm so glad you're there.
My name is Chris Guillebeau. This is Side Hustle School. [Music]
