What It's About
A listener is wondering where to publish her online course.
Notes from Chris
Episode 1425
Today’s listener from the UK is wondering about publishing an online course with a platform like Udemy or Coursera. Does she have to choose one of them, or can she cross-publish to multiple platforms? I love the thinking here. If you can do the work once and reach people more than once (and get paid more than once!), what’s not to love? Well—unfortunately, it might not be that simple in this case. I’ll explain why in my answer, and I’ll also suggest a path to pursue that might accomplish the same objective, or at least give our listener some practical action steps."Hi Chris, this is Amaria from London and I’ve been following the show for a few years. Thanks for all the great content and advice. You’ve shared a lot of stories from listeners who’ve developed courses for platforms like Udemy and Coursera—and probably a few other platforms that I can’t think of now. My question is: why not publish your course everywhere? Aren’t there different users on each of these platforms? If you could reach twice as many, or even four times as many people, it seems you’d have that many more students and paying customers. But then I think, well, maybe it’s not that simple. Do the platforms require your work to be exclusive with them? Is there some other disadvantage to cross-publishing? I’d love to know what you think is the best way to proceed. "Listen to today's episode to learn more...
SEE ALSO:
- Famous iPhone Photo Leads to Series of Online Courses: A 365-day photo project transitions to a hustle teaching small business owners how to create videos using their smartphones.
- Dance Teacher Launches Toe Tapping Online Course: When a tap dance teacher overcomes self-doubt and launches an online course, he proves to himself that he’s not tapped out.
- Lawyer Creates Online Course for Mothers Returning to Work: For her first side hustle, a Washington, DC attorney creates an online course for new mothers returning to the world of work—and then finds a way to get employers to pay for it.
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Resources
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