This transcript was generated from the episode audio and may contain minor errors.
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What is your business idea, your small business idea, your side hustle idea, your entrepreneurial idea, something that you wanna start, a product, a service, something you want to offer to the world. Every single day on the show, we look at different ideas, people suggest, we look at what they're working on, what's going well, what's not. Today, we're gonna hear from a caller working on providing live streaming content creation for small businesses and events. So streaming is huge now, streaming is big on YouTube, TikTok, Instagram, many other channels. Some are dedicated for streaming, some are multipurpose.
This guy wants to focus on live streaming for small businesses. So lots of businesses might want to have a promotion or a special thing or some kind of event that they showcase not only to people in person, but to those watching from afar. This guy has the idea to go out and serve that as a market, as a business. So how can he do this? How can he find a niche, perhaps, or a specific target market to focus on?
How do you go from an initial idea to making it a little bit more specific and figuring out, okay, what can we do to actually get this going? I'll do my best to give a helpful answer to him and to everybody out there who is thinking about your first or your next side hustle. Hopefully this will be helpful to you as well. That's why we make this show for you every day. Detailed question and my answer coming right up.
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What's good, Chris? This is Leland from Muskegon, Michigan. Side Hustle School is an awesome resource and a great inspirational tool to myself and others here. I'm ready to get my side hustle started and I think I found one. I'm working on providing live streaming content creation services for small business startups as well as small events.
My question to you today is do you have any ideas or insight as to the potential niches in these two categories? Niches that I could possibly take advantage of right away and get this hustle up and running. Thanks again, Chris, and I'm looking forward to your insight. [Music]
I think the first question you ask in trying to answer this question as the potential side hustler is you say, what do these startups or events need? So Leland said providing live streaming, content creation services.
I assume that means basically being the live streamer, providing definitely the tech, but maybe also the hosting as well. There's some facilitation. The small business startups and small events, what do these startups and events need? Because these days technically anybody can live stream with their phone. A lot of people know how to do that.
All these platforms allow it with a click of a button. Everybody's used to vertical video now and such, but presumably Leland proposes something more than that, not just the unmoderated DIY solution. And so I think he's on the right track with trying to hone in on a niche, a target market. And so maybe some ideas are startup product launch going behind the scenes to actually talk about, okay, here's a startup that's launching something. Let me go around and interview people.
Let's talk about the features. Why should users care, et cetera, et cetera? That's something that could be packaged and would have a potential market. Maybe it's also product demos. What if it's at a trade show or an expo, like at CES, for example?
What if it is maybe in a couple other ones, educational presentations from the Chamber of Commerce, from hubs like WeWork or Impact Hub or similar, other co-working spaces. Those are some potential directions, but then I think you also have to think through the marketing and the position of it. Why will people want to watch a live stream of this, like ultimately you need a user base. If you can show that, that's gonna be helpful. If not, it's gonna be difficult.
Where will the audience come from? And again, how can you do this better than someone who's holding up a phone and just posting it on any social network? I assume there's probably a good answer to that, but you wanna make sure whatever the answer is, you put that forward in your messaging, in your website copy, in your call to action. Maybe part of it is just kind of done for you. That's part of the pitch.
Like I'm gonna do this for you. This is something you don't have to think about and all the things that you are thinking about with your co-working presentation or your startup business launch or whatever it is. This is one thing you don't have to worry about because I'm gonna do all of it. That's probably part of the pitch, but there could be more. Those are my quick thoughts on it.
Leland, best of luck. Let us know how it goes. I'm wishing you well. Listeners cheering you on as well, every single day with new episodes and of course the complete archives of the show available for streaming or download for free at sidehustleschool.com. Much more is coming up seven days a week.
Subscribe, follow, wherever you get your shows. Thank you for tuning in. My name's Chris Guillebeau. This is Side Hustle School. [Music]
