6 min 1 sec

Q&A: How can I inspire a “Must-Have-This” service?

This listener from Mexico wants to provide a service for HR professionals. How can he create a “must-have-this” feeling for something that’s not a product?

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What It's About

The feeling that drives a customer to make a purchase—regardless of what you're selling.

Notes from Chris

Episode 1106
Whatever you’re selling, if you can go from your potential customers thinking “that would be cool” to “I must have this right now,” you will sell a lot more.

You don’t want people to say your product or service is good; you want them to say it’s necessary. They urgently need it. But what does that look like, especially if you’re selling something that you might think of as boring?

Victor down in Mexico City has a question about this.

I’m beginning my startup about HR and change management. In The $100 Startup, you mentioned we should create the “must-have-this” right now feeling for my customers. My question would be: can I achieve that and have my customers feel that feeling, considering that what I’m selling is a service?

Listen to today's episode to learn more...


Yours in the revolution,


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Quote of the Day
"No matter what you’re selling, you want to be thinking about emotions."

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Chris Guillebeau