1106
6 min 1 sec

Q&A: How can I inspire a “Must-Have-This” service?

This listener from Mexico wants to provide a service for HR professionals. How can he create a “must-have-this” feeling for something that’s not a product?
Q&A

Subscribe Now For A Free Five Step Tutorial

What It's About

The feeling that drives a customer to make a purchase—regardless of what you're selling.

Notes from Chris

Episode 1106
Whatever you’re selling, if you can go from your potential customers thinking “that would be cool” to “I must have this right now,” you will sell a lot more.

You don’t want people to say your product or service is good; you want them to say it’s necessary. They urgently need it. But what does that look like, especially if you’re selling something that you might think of as boring?

Victor down in Mexico City has a question about this.

I’m beginning my startup about HR and change management. In The $100 Startup, you mentioned we should create the “must-have-this” right now feeling for my customers. My question would be: can I achieve that and have my customers feel that feeling, considering that what I’m selling is a service?

Listen to today's episode to learn more...

 
  SEE ALSO:

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!


Learn More

Quote of the Day
"No matter what you’re selling, you want to be thinking about emotions."
—#SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳


Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau