What It's About
The feeling that drives a customer to make a purchase—regardless of what you're selling.
Notes from Chris
Episode 1106Whatever you’re selling, if you can go from your potential customers thinking “that would be cool” to “I must have this right now,” you will sell a lot more. You don’t want people to say your product or service is good; you want them to say it’s necessary. They urgently need it. But what does that look like, especially if you’re selling something that you might think of as boring? Victor down in Mexico City has a question about this.
I’m beginning my startup about HR and change management. In The $100 Startup, you mentioned we should create the “must-have-this” right now feeling for my customers. My question would be: can I achieve that and have my customers feel that feeling, considering that what I’m selling is a service?Listen to today's episode to learn more...
- Fashion Buyer Creates Quirky Comfort Craze: Men’s overalls that double as sweatpants: yes, this is a thing—and an experiment to sell them brings in $64,000.
- Part-Time Music Teacher Tunes Up Piano School to $100,000/Year: A music teacher learns to subcontract her piano lessons, radically increasing her annual income.
- Sound Engineer Makes $80,000/Year Handing Out Free Maps: A former sound engineer in Texas maps out a successful career by providing free information guides for hotel guests. The guides are underwritten by advertisers, who pay for their business to get in front of out-of-town guests.
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