What It's About
Phat Fudge leads to phat profits for this California paleo chef.
Words of Wisdom
Her audience loved that she wasn’t the kind of person to resort to showing off, and it built trust between her and them. She willingly gave the knowledge that she had accumulated along the way, and she never asked anything of them. And it’s this that Mary credits with how freely they shared her materials with others—they recognized that she was doing what she did for the love of the process.
In addition to hustling her healthy and delicious fudge-y solutions to your everyday energy gel packets, Mary also makes things like bacon granola—or "Unicorn Fuel" as she likes to call it—and you can find the recipe for it on her Paleo Chef website!
Notes from Chris
Episode 422Since her days on the playground in elementary school, Mary Shenouda never felt truly healthy, but her teachers and countless health professionals couldn’t pinpoint the source of her discomfort. She was constantly up to date with the latest in medications, but nothing ever seemed to work. Nothing liberated her from what felt like a lifetime of suffering. She was pricked and prodded to no avail, and by the time she was an adult she’d had so many blood samples drawn that she speculated she was actually keeping a small town of vampires alive somewhere. This course continued through her early twenties, and when Mary turned twenty-three, her health fell to an all-time low. Frustrated and tired of finding herself visiting hospitals for more expensive tests, Mary realized she needed to take matters into her own hands. Through her extensive research, she learned that, if she adopted a paleo diet and eliminated processed foods, she might actually be able to cure her ailments since it seemed that she was gluten intolerant. Within months of learning how to cook gluten-free, paleo meals for herself, Mary’s sickness began to feel like a thing of the past. Thrilled that she was finally beginning to feel like a normal human being again, she decided to document her journey online and share all some of the recipes and habits that were getting her back in tip-top shape. Before she knew it, she was developing a significant following on social media! Mary enjoyed her corporate job in San Francisco, but over time, she realized she had a greater calling than growing tech companies: teaching people to eat healthy food. Mary eventually left her tech job to cook and consult full time. But she didn’t just stop there. Mary wasn’t a fan of the many nutrient gels, powders, and sugar bars she tried during her personal health renaissance, so she began experimenting with her own performance food. After a few weeks of testing, she landed on a fudge-like recipe and called it Phat Fudge (for those who may not be in the know, PHAT stands for "Pretty Hot And Tempting"). And after a couple of years in business, Mary is bringing in around $30,000/month with this new side business, and she's even working on a partnership with Whole Foods!
MENTIONED IN THIS EPISODE:
- Phat Fudge: Crush life with the help of Mary's Phat Fudge—get yours on her website!
- Shopify: Mary used Shopify to set up her store for Phat Fudge, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
- Paleo Chef: While you're at it, check out Mary's other side hustle project
- Hungry, Hungry Hustlers Earn $25,000/Month Selling Paleo Bars: Frustrated by the lack of real food bars devoid of added sugar and weird ingredients they couldn’t pronounce, two hungry fitness enthusiasts create their own tasty paleo bars and hustle their way to multiple six-figures
- Full-Time Mom Ships $35,000/Month in Frozen Bread on Amazon: The busy mother of a child on a specialized diet decides to take action and ‘liberate’ parents like her with her allergen-free food side hustle
- Corn Syrup Allergy Leads to Booming Baked Goods Biz: After a doctor diagnoses her husband with a corn syrup allergy, a healthcare analyst mixes up a line of healthy, sweet baked goods that turns into a stable second income
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