7 min 3 sec

Soccer Fan Plays The Odds; Earns Affiliate Commissions

A British soccer—er, football—fan sets up a blog that refers visitors to bookmakers. He gets paid for every referral, making this a project worth betting on.
Affiliate Blog International SEO Sports

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What It's About

A UK man takes a chance on sharing betting tips with football enthusiasts hoping to score big.

Business Model
Skills Required
Sports Knowledge & Writing
Profit Potential

Words of Wisdom

Henry’s advice for anyone looking to start their own side hustle is to start with something you know and then work from there. He chose a sport he loves and built a business around what he and many other fans would already be doing in their spare time anyway. While most people would think the only way to make money from sports is to be an athlete, he was able to find a new way by looking at where he was spending his money.

Fun Fact

Soccer is the world’s most popular sport with an estimated 3.5 billion fans worldwide, and betting on the sport is worth £1.4 billion in the UK alone.

Notes from Chris

Episode 250

For marketing manager Henry Francis, soccer—known as football in much of the world outside the U.S.—has always been a big part of life. Like many children in the UK, he grew up watching his favorite players on the big screen, playing in the schoolyard and turning out for his local team. Which is why, as an adult, he found himself spending a lot of his spare time watching and talking about the sport with his friends. And, as is the culture in the UK, gambling on the results at the weekend.

After seeing the success of some of the Tipsters that he’d been following on social media, Henry spotted an opportunity where he too could make money from the sport, without ever having to step foot on the pitch. He was the go-to person in his group of friends for betting tips and figured if it was good enough for them, it’s good enough for the rest of the betting public.

So he set about creating a brand called Today’s Football Tips where he recommends bets for the willing punters to wager money on.

He invested around $330 into a WordPress business site and used a free theme to give the site an easy to read style. He knew at this early stage people didn’t need the best looking site, they just needed easy access to information, so that’s what he tried to create.

After just twenty days invested into this side hustle, Henry made his first $25 on a commission and knew that he already had a viable business idea on his hands. Within the first month, he’d grown to $520 income and he’s already beaten that by the halfway point of his second month.

Henry is ambitious: he says he won’t be satisfied until he’s broken $5,000 a month with his business. And once he’s got a few thousands of dollars under his belt he’ll invest it to improve the design and usability of the site. But with the success he’s already shown, this is a site I’m sure we can all bet on for the future!


  • Today’s Football Tips: Take a pass at Henry's website and see what it's all about
  • Wordpress: Henry used Wordpress to create Today's Football Tips, and here you can learn how to install your own Wordpress site in 5 minutes!

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Make sure you still spend time on leisure and your relationships. Make time for the special people in your life and give them 100% of your attention—don't check your emails on the sly!"
—Henry Francis #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau