What It's About
A business pro teaches others what it takes to stand out from the crowd on LinkedIn and get hired.
Words of Wisdom
If you have a good head for business and a decent amount of connections on LinkedIn, take a moment to look them over and ask yourself if they have anything in common. If they do have something in common, use your power of observation to come up with one service you could offer them.
In addition to being a business savvy guru, Mike has also used his blog to mention the virtues of playing Acoustic Guitar and has even been featured in Acoustic Guitar magazine.
Notes from Chris
Episode 320Mike McRitchie has devoted much of his working life to helping businesses and business people grow. From his first job at a medical company to the 20 years he spent with a telecom construction business taking them from five people to $2.5 million in revenue, he’s been fascinated with what it takes to make it in business, how to thrive and not just survive. But after many years in the corporate world, Mike decided it was time to try a project that he had more ownership over. He felt he’d taken everything he could from his day job, and began to ask himself, what would happen if he applied some of this accrued knowledge to his own business efforts? He looked at his network—including all 1,500 of his LinkedIn connections—and saw a pattern. All of his connections were employees and not business owners. It was here he found a problem he truly knew how to solve. Mike began to offer services to help employees increase their income, find better jobs, and just become more attractive job candidates. He broke his ideas down to a few services: resume writing, LinkedIn profile creation, and career improvement coaching. It was over on LinkedIn where Mike began to see his first real results. Mike offered to help some of those 1,500 LinkedIn connections by writing their resumes and re-designing their profiles—and he offered to do it for free in exchange for good faith, word-of-mouth referrals. Mike prides himself on helping people uncover skill sets and talents they never knew they had. Because his business is highly dependant on referrals, it’s important he gets this formula right every time. But he must be doing something right because he’s now generating anywhere between $400 and $3000 per month through the business. Mike has also managed to increase his profits by 40% over the last year, and going forward he wants to increase that income by adding more services to his business.
MENTIONED IN THIS EPISODE:
- MikeMcRitchie.com: Learn how to take your resume and LinkedIn profile to the next level on Mike's website
- LinkedIn: The business—and employment—oriented social networking service that Mike helped others master
- Marketing Consultant Creates Private Retreats: In the foothills of Tennessee, a marketing consultant designs a quarterly, high-end retreat weekend to help attendees take stock of their lives and businesses
- These Resume Templates Make $462/month in Passive Income: A student creates a visual resume service to make extra cash, then transitions that service to work smarter, not harder. It now brings in $462 in month in completely passive income
- Introvert Builds Networking Experience to Help Women: A Denver transplant learns new skills and creates a networking group that now includes a podcast, magazine, and $30,000 in side income
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