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Q&A: "How to share men's lifestyle advice that isn't toxic…"
Hey, this is Brody.
I didn't have a dad growing up, and I want to be the person I needed when I was younger. That's a phrase I borrowed from my therapist. Specifically, I want to offer men's lifestyle advice about how to be a better person and cope with the challenges of the modern world.
I know it's a big market! But I'm also running into a problem defining it more clearly. There are a lot of guys out there doing something like this, but it seems like they've organized into some camps that I don't necessarily want to be part of. What I mean is that some of these figures are essentially political, and I want to avoid that.
Still, I see why some of the big communities attract such a following. So that's my question: what can I do to position myself well and not water down my message while also being welcoming to everyone and avoiding toxic masculinity?
Brody, what a cool mission! The world needs people like you.
I think you don't have to worry too much. What you need to do is create some flagship content. What's your message for the world? What's the mission of Brody's men's lifestyle brand?
You need a manifesto or your best 10,000-word blog post or something else that's really surprising or interesting or in-depth. Your TED talk, basically, but in a different form.
Then you need to follow the small army model, also known as 1,000 true fans. You need ambassadors who are excited about what you're making.
Speaking of community, is there a way these groups can meet up in different cities? A bunch of people have done that and it seems like an ideal model for something like this.
Good luck!
