690
8 min 43 sec

Luxury for Less! Best Friends Get Paid to Share Design Tips

When two friends realize that their savvy shopping is a skill, they dive into the world of affiliate marketing. After investing a grand total of $46 startup costs, they earned $1,200 in month three.
Affiliate Retail Service Social Media

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What It's About

Two friends discover the best deal ever—getting paid for their love of shopping.

Business Model
Affiliate
Skills Required
Marketing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Rachel and Laura suggest that if you are working with someone else, make sure that you trust them wholeheartedly. They are always willing to adjust and split up tasks as they come, and making decisions without consulting each other is often common.

Fun Fact

Without knowing it, both of the women purchased homes of similar ages and layouts at the same time—in completely different cities. They were both 1960s brick ranches—as they say, great minds think alike!

Notes from Chris

Episode 690

Time and time again, Rachel Ingram and Laura Gill would hear their family and friends complain about the cost of decorating their homes. They would set a budget, but always end up blowing past it. The friends felt that with a bit of searching, they could have beautiful statement pieces and stay in budget. They began to scour the internet for the best deals they could find. Their Pinterest boards were unmatchable.

Along the way, they experienced a newfound sense of empowerment: not only were they finding amazing deals, they were making their homes their own. Rather than buying an entire room design out of a magazine, every corner of their living space was intentional.

Then, around the end of 2017, they began chatting about sharing all of their finds and ideas with the world. They knew that what they considered to be a fun hobby was frustrating and difficult for others. Plus, they had already accumulated a database of valuable tips and less expensive “look-alike” items over the years.

Six months later, they were still confident in their idea, so they decided to invest a whopping $46 into making it a reality. They spent $10 to purchase a domain name. Then, they spent another $10 because that first domain name didn’t exactly work out—more on that in a moment. With their official title, Follow the Find, they invested their last $26 into a Squarespace website.

But how would they make money?

They committed to posting on Instagram at least once a day, every day. As their audience grew, they began to consider affiliate partnerships. If people were purchasing items because of their work, they should earn a cut! But Rachel and Laura quickly realized that creating those partnerships was easier said than done.

When they applied to join the programs, they were rejected again and again. Even Amazon (which has very low requirements) removed their associate’s account twice. According to them, Follow the Find didn’t have enough original content on their website. Up until that point, they only included the same images on their website that they had on their Instagram account.

Even though Rachel and Laura knew that the brands could trust them to make sales and continue running Follow the Find, they had to do something to prove it.

To change it up, they added more content, including an About Page, a Tips and Tricks section, and a list of all of their favorite stores to shop for and what kinds of products they buy at each one. As that content and their followers grew, they finally began to score those affiliate partnerships they craved. This August, Follow the Find brought in $127. The next month, they reached $916. Then last month, they pulled in $1200.

This kind of business model probably won’t make you rich, but as an entry point, it’s worth looking at. They’re also gaining a lot of experience—and instead of paying for these lessons, these lessons are paying them.



MENTIONED IN THIS EPISODE:

  • Follow the Find: Checkout Rachel and Laura's inspiration turned to action at their new website
  • Follow the Find on Instagram: Follow Rachel and Laura's journey as they grow their business with the help of Instagram
  • Squarespace: the webplatform Rachel and Laura used to create their website

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


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Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.


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Quote of the Day
"We never considered our shopping and searching a skill, but when talking with peers, we realized that we definitely had a knack for it, as others seemed to struggle with something that we honestly considered a hobby."
—Laura & Rachel #SideHustleSchool

Sponsors & Gratitude

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Side Hustle School is brought to you by Logojoy, an online tool that uses artificial intelligence to help you design a beautiful, custom logo.

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To infinity and beyond,

Chris Guillebeau