654
10 min 3 sec

Nestle Employee Doubles Salary By Playing Video Games at Night

Hard work pays off! After three years of streaming video games to an audience of thousands every night, this marketing manager now earns more from his side gig than he does from his day job.
High Profit Social Media Streaming Video Games

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What It's About

A man doubles his salary living his 13-year-old dream.

Business Model
Social Media
Skills Required
Gaming & Connecting
Complexity
Low
Profit Potential
High

Words of Wisdom

A lot of creators expect to just sit down, play a game, and watch the audience pour in. Content creation is easier than ever to get into now, but Doug says that it's arguably harder than ever to stand out. He’s extremely sarcastic in his streams, and he couples that with asking his audience tons of questions that ultimately let them get to know him more. The combination of humor and connection have been incredible for him on Facebook Gaming.

Fun Fact

Doug realized he was gaining momentum when his followers began asking him to sell t-shirts. He’s had lots of fans approach him this last year. However, the craziest moment was when Doug (who’s based in Ohio) had a fan recognize him in London!

Notes from Chris

Episode 654

Growing up, you could say that Doug Veney was a bit of a troublemaker. When school became too easy for him, he’d often shift his focus to trying to make other kids laugh and finding different ways to act out. Although most of it was relatively harmless, it almost landed him in juvenile center. He says now that he was dealing with a lot of anger and frustration, and he was afraid to talk to anyone.

Playing sports made a difference, but something else helped even more: playing video games. He was always grabbing and thumbing through the gaming magazines at the grocery store to find out the latest news, and then reading gaming websites after school.

And each night, basking in the warm glow of his monitor, Doug had an opportunity to escape the day to day—to fight his way out of the Black Mesa or destroy the Horde. It helped him to work out the pent-up anger and frustrations that caused him to act out in school, and it came with a bonus that helped him level-up in a different way. Through gaming, he learned a lot about people—and he learned a lot about himself.

This “love of the game” continued through high school, and when he was 17, he realized that perhaps it could be more than just a hobby. When he started writing game reviews on a website as part of a senior project, it ended up doing even better than he planned. He even had several gaming companies requesting to fly him out to their studios for early access to their games so that he could provide feedback!

It was a great way for him to do what he loved while bringing in a lucrative little side income, so he ended up continuing it even after landing a job as an Influencer Marketing Manager at Nestle.

When gaming on YouTube started to take off, Doug spotted a new opportunity.

Being a part of the community, Doug took note of what top gaming creators in the industry were doing … and was impressed. The best ones weren’t just playing the games—they actually engaged with their viewers. And they were funny and entertaining.

In a way, what they were doing was a lot like sports commentating, which he was also a fan of. He figured that content creation via video like this would allow him a chance to pay homage to some of the best commentators while simultaneously creating his own path.

Plus, it didn’t hurt that he’d been fine-tuning his sarcastic banter since grade school. He had a feeling that it would translate well to video, so he decided to jump on the YouTube Gaming train and started streaming under the gaming handle GoodGameBro.

In the beginning, he played sports games: Major League Baseball, John Madden Football, and FIFA Soccer. But he’s also add in some FPS (first-person shooters) games like Titanfall, Assassin’s Creed, and Overwatch as they came out. And in following the model he’d observed, he didn’t just play the games—he had online conversations with anyone who wanted to watch his channel.

By 2015, he’d accumulated 10,000 subscribers. By 2016, that number had more than doubled to 25,000, and today, he’s built that community to over 120,000 subscribers. He says there’s a lot of grinding that goes into building a following on YouTube, but all of that hustling has really paid off.

In January of this year, Doug was accepted into Facebook’s Gaming creator program as a partnered creator. In that short amount of time, he’s racked up close to 90,000 followers due to the popularity and support of the platform. The community is tightly connected, and despite the large community, it still feels very one-on-one.

So, what does being a gaming streamer like this pay for someone like Doug? Well, it’s allowed him to more than double his salary from Nestle, thanks to what he brings in from sponsors and the support of the community, which can make direct donations through the Facebook Gaming platform. It’s also made it to where he’ll be able to completely pay off the student loans that both he and his wife have accumulated.

At this point, Doug says he could feasibly leave his full-time at Nestle to be a full-time content creator as his sole source of income. However, he receives far too much joy in his day job to leave just yet.

For now, he’s happy to balance that day job, his family, and what he calls his “bonus life” online where he gets paid a lot of money to play video games.

 
  MENTIONED IN THIS EPISODE:

  • GoodGameBro: Get in on the action—head on over to Doug's Facebook Gaming profile to catch some of his streams and to learn more

  • Facebook Gaming Creators: If you're interested in learning more about the Facebook Gaming Creators community (or want to sign up!), head to their website


SEE ALSO:


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Yours in the revolution,

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Quote of the Day
"I highly recommend that content creators go back and watch some of their work. Judge it objectively. It’s easy to get discouraged early on when you don’t find success. Going back through your streams or videos to understand how you can improve is key. If you aren’t willing to watch your work, why would someone else be willing to watch it?"
—Doug Veney #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau