What It's About
Specialized diet blog and cookbook.
Words of Wisdom
Specialized diets are huge markets. Paleo, vegan, gluten-free, sugar-free, kosher, halal, raw foods—people who follow these diets or traditions have very clear needs. For some people, it’s a lifestyle choice, but a lot of them have medical or religious reasons why it’s so important for them to follow these diets. It’s not something that they’re usually flexible about—it’s a NEED.
Amanda wasn’t just marketing to the group of people who follow the ketogenic lifestyle on her blog, Wicked Stuffed; it was her way of life as well. Naturally, she built trust and goodwill with all of those subscribers—and when the time came to gently sell a collection of recipes, they responded well to it. She used Gumroad to easily handle the payment process.
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