What It's About
Despite his shyness growing up, a performer uses his skills to teach others how they can be successful in life and business.
Words of Wisdom
While Jonathan really loves the performing aspect of doing these shows, he says that knowing that he’s the one in charge of his income has been a huge motivator for him in continuing to build up this hustle.
In addition to learning tricks on his own, Jonathan also has a mentor: James Randi, a former escape artist and professional skeptic who is the subject of the Netflix documentary called “An Honest Liar.”
Notes from Chris
Jonathan Pritchard has multiple hustles that make up his income. While most of his side hustles evolved from his previous career as a graphic designer, in today's episode we we zeroed in on his most intriguing business—mind reading. Jonathan has always been fascinated by how and why people think the way they do. As a shy kid, this manifested itself by learning how to do magic tricks and juggle fire so that he could come out of his shell and interact with people through these tricks. This skill set naturally grew and evolved over the years as he performed at dorm parties, restaurants and open mic nights. While his show kept getting better, the actual business wasn’t growing. When he was offered the chance to tour with another guy doing shows at colleges, he leapt at the chance, so he could learn more about the business side of things. As he went, he began to notice a trend in what the audiences really responded to, so his services evolved to cater to that which helped him go from earning around $2,000/show to upwards of $3,500 and higher. By turning his show into a learning experience instead of focusing on the magic portion of it, he was able to really distinguish himself from the crowd. Knowing what your audience wants and making sure to deliver it with as much quality as possible can really be the key to upgrading your service or product. After all, it's more about what they want and less about what you do. Are you searching for something that other people want? MENTIONED IN THIS EPISODE:
- Like a Mind Reader: Learn more about Jonathan and his mind reading life hacks
- Susan Cain - Quiet Revolution: Are you an introvert too? Join the quiet revolution and check out her book
- Beth Buelow - The Introvert Entrepreneur: Check out Beth's book on how to be an entrepreneur as an introvert
- Marketing Consultant Creates Private Retreats: In the foothills of Tennessee, a marketing consultant designs a quarterly, high-end retreat weekend to help attendees take stock of their lives and businesses
- Freelance Illustrator Helps Other Artists Sell Their Artwork: A successful illustrator creates a side business earning more than $25,000 a year by helping artists sell their work online
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