What It's About
Despite his shyness growing up, a performer uses his skills to teach others how they can be successful in life and business.
Words of Wisdom
While Jonathan really loves the performing aspect of doing these shows, he says that knowing that he’s the one in charge of his income has been a huge motivator for him in continuing to build up this hustle.
In addition to learning tricks on his own, Jonathan also has a mentor: James Randi, a former escape artist and professional skeptic who is the subject of the Netflix documentary called “An Honest Liar.”
Notes from Chris
Jonathan Pritchard has multiple hustles that make up his income. While most of his side hustles evolved from his previous career as a graphic designer, in today's episode we we zeroed in on his most intriguing business—mind reading. Jonathan has always been fascinated by how and why people think the way they do. As a shy kid, this manifested itself by learning how to do magic tricks and juggle fire so that he could come out of his shell and interact with people through these tricks. This skill set naturally grew and evolved over the years as he performed at dorm parties, restaurants and open mic nights. While his show kept getting better, the actual business wasn’t growing. When he was offered the chance to tour with another guy doing shows at colleges, he leapt at the chance, so he could learn more about the business side of things. As he went, he began to notice a trend in what the audiences really responded to, so his services evolved to cater to that which helped him go from earning around $2,000/show to upwards of $3,500 and higher. By turning his show into a learning experience instead of focusing on the magic portion of it, he was able to really distinguish himself from the crowd. Knowing what your audience wants and making sure to deliver it with as much quality as possible can really be the key to upgrading your service or product. After all, it's more about what they want and less about what you do. Are you searching for something that other people want? MENTIONED IN THIS EPISODE:
- Like a Mind Reader: Learn more about Jonathan and his mind reading life hacks
- Susan Cain - Quiet Revolution: Are you an introvert too? Join the quiet revolution and check out her book
- Beth Buelow - The Introvert Entrepreneur: Check out Beth's book on how to be an entrepreneur as an introvert
- Marketing Consultant Creates Private Retreats: In the foothills of Tennessee, a marketing consultant designs a quarterly, high-end retreat weekend to help attendees take stock of their lives and businesses
- Freelance Illustrator Helps Other Artists Sell Their Artwork: A successful illustrator creates a side business earning more than $25,000 a year by helping artists sell their work online
Download 2019 episodes: JAN | FEB | MAR | APR | MAY Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Side Hustle School is brought to you by Indochino, the company that’s reinventing men’s fashion.
Go to Indochino.com to get any premium Indochino suit for just $389, plus free shipping, when you use promo code HUSTLE at checkout. 🤵
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,