6 min 12 sec

Mindreading Performer Goes from Dorm Room to Paid Corporate Gigs

A fascination for why people think helps a performing artist shift from earning $2,000 for college shows to $20,000 for corporate events.
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What It's About

Despite his shyness growing up, a performer uses his skills to teach others how they can be successful in life and business.

Business Model
Skills Required
Public Speaking & Communication
Profit Potential

Words of Wisdom

While Jonathan really loves the performing aspect of doing these shows, he says that knowing that he’s the one in charge of his income has been a huge motivator for him in continuing to build up this hustle.

Fun Fact

In addition to learning tricks on his own, Jonathan also has a mentor: James Randi, a former escape artist and professional skeptic who is the subject of the Netflix documentary called “An Honest Liar.”

Notes from Chris

Episode 105

Jonathan Pritchard has multiple hustles that make up his income. While most of his side hustles evolved from his previous career as a graphic designer, in today's episode we we zeroed in on his most intriguing business—mind reading.

Jonathan has always been fascinated by how and why people think the way they do. As a shy kid, this manifested itself by learning how to do magic tricks and juggle fire so that he could come out of his shell and interact with people through these tricks. This skill set naturally grew and evolved over the years as he performed at dorm parties, restaurants and open mic nights.

While his show kept getting better, the actual business wasn’t growing. When he was offered the chance to tour with another guy doing shows at colleges, he leapt at the chance, so he could learn more about the business side of things.

As he went, he began to notice a trend in what the audiences really responded to, so his services evolved to cater to that which helped him go from earning around $2,000/show to upwards of $3,500 and higher. By turning his show into a learning experience instead of focusing on the magic portion of it, he was able to really distinguish himself from the crowd.

Knowing what your audience wants and making sure to deliver it with as much quality as possible can really be the key to upgrading your service or product. After all, it's more about what they want and less about what you do.

Are you searching for something that other people want?



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

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Quote of the Day
"Keeping the bookings coming can be difficult. Sometimes it feels like you’re out of a job as soon as a show is over. It can be unnerving when you don’t have anything lined up for a couple months, but inevitably if you put in the work, you’ll get the results."
—Jonathan Pritchard #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau