9 min 1 sec

German Agency Helps Designers Work Less, Make More

Noticing that new clients have lower budgets for web design, a woman in Berlin creates a series of low-cost kits.
Design Developer Hustle International Product Wordpress

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What It's About

A tech team in Berlin helps small business owners make easy work of website building with their intuitive web kits.

Business Model
Skills Required
Coding & Design
Profit Potential

Words of Wisdom

If you’re thinking of starting a similar side hustle, Anja recommends that you take a close look at what people in your niche really need, and the trends that are happening right now. To start this business Anja found a real problem that many designers were experiencing and created a solution to it, that fit with the common trend of web design and building WordPress websites. What can you look for that does the same?

Fun Fact

Did you know that there are over 500 WordPress websites are started each and every day, so if you’ve got a talent for design or code, you could start a new side hustle on this platform alone! [Source]

Notes from Chris

Episode 294

More and more people are deciding to start side hustles every day. And, most of these people need a website. And not just any website—preferably one that looks good and that potential customers can navigate easily.

While this may sound like good news for web designers, it can often have the opposite effect for their clients. Clients with new businesses often have smaller budgets, which reduces their earnings, or, they opt to build parts of the websites themselves, which greatly restricts their creativity. So how can budding designers be more productive, profitable, and creative in today’s online world?

Well, side hustler Anja Merret in Berlin, Germany seems to have come up with a solution.

Anja has been listening to Side Hustle School for quite some time, and she noticed a trend in a lot of the stories we feature—more and more side hustlers are trying to keep startup costs low by using bootstrapping techniques including designing and building their own websites.

Working with the close-knit team at her day job, they came up with a solution— Divi Den. They would create all-in-one DIY User Interface kits—more commonly known as UI kits—that are highly customizable but require less time-intensive work up front. As Anja describes it, it’s kind of like a Lego kit for websites. They give you the “box” with all the pieces (e.g. - headers, footers, content blocks, etc.), a guidebook, some step-by-step instructional videos, and from there, it’s up to you to drop the pieces into place.

They did a soft launch in April that brought in a handful of sales and continued to do so for the next few months, but it was during their first big product launch in August that they ended up seeing the fruits of their labor. They sold 332 units kits for an impressive €10,142 ($11,989.42 USD).


  • Divi Den: Check out some of Anja and the team's UI kits, and keep an eye out for their new Pixie kit debut—pixie dust not included
  • Adobe Photoshop, Adobe Animate CC, & Adobe Dreamweaver: Some of the programs that Anja and her team used to design their UI kits
  • Divi Theme: Learn more about the visual page building Wordpress theme that Anja and her team kept in mind when creating their UI kits

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"The biggest takeaway for us was the fact that we followed our gut feel for what the market might need. We asked ourselves, 'what do these freelancers and small web designers need to be more profitable?' If we can give them a solution, then we could be onto a winner."
—Anja Merret #SideHustleSchool

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Chris Guillebeau