What It's About
A French travel blogger zigzags around Europe documenting her travels and selling guidebooks for passive income.
Words of Wisdom
Claire tried to give a lot of information about fewer locations, as opposed to most travel guides that try to give information about hundreds of locations. And she gave very clear directions about how to find the best shot of a particular waterfall, landmark, or landscape.
Her overall objective was to simplify the information being offered on a particular destination so people didn’t have to sift through a lot of extra information to get to the good stuff. She wanted to help with the trip planning overwhelm and lay out the really good options instead of every single option, and this is really good advice for anyone looking to do something similar. Everyone writes general guidebooks—stand out by simplifying your selection and getting specific with your info.
One of Claire’s customers not only loved her guidebooks but said that it saved her marriage. The customer is also a travel planning addict and generally spends hours trying to find the information for their next trip, which annoys her husband. Thanks to Claire’s guidebook, the customer found all the information she needed, saved a ton of time and didn’t annoy her husband.
Notes from Chris
There are a lot of travel bloggers out there, but the vast majority of them aren't making any money—at least, not anything to write home about. Today's story is a bit different though—it's about a travel enthusiast in France who spends her time road tripping around Europe. The best part? She documents her travels and turns them into guides that earn her an additional $10,000 a year. What a journey! Today’s side hustle comes from Claire Robinson who is based in France, but travels a lot… so who knows where she is right now. Back in 2013, Claire was a Quality Manager for a medical device company and was lucky enough to travel around the world for her job. Since she was visiting and at times, living, abroad she started blogging about her excursions. She set up a simple Wordpress website and started sharing specific tips and itineraries from the places she would visit. She named her website ZigZag on Earth: because she zigzags around when she has time before zigzagging back home. By early 2016, Claire decided to put some sort of strategy in place for her guidebooks. She picked Pinterest as her social media and for her efforts made $4500 in 2016. She continued with her free Pinterest marketing and so far in 2017, her revenue has exceeded $10k. She now has over 4,000 followers on Pinterest and over 46k unique monthly visitors to her website.
MENTIONED IN THIS EPISODE:
- ZigZag on Earth: Zigzag your way across Europe with some help from Claire. Check out her website!
- Selz: The ecommerce platform that Claire used to take care of payments and the delivery of the guide book to the buyer
- Wordpress: Claire used Wordpress to create ZigZag on Earth, and here you can learn how to install your own Wordpress site in 5 minutes!
- Canva: The free design platform that Claire used to create images for social media
- Tour Guide Sells Astronomy Books to Tourists: How a British software engineer moved to the Canary Islands, started working as a tour guide, and wrote her own guidebook to accompany her tours
- Harvard Med School Program Manager Gets Paid to Travel to Italy: After yearning to spend more time back in her homeland, a med school program manager creates a side hustle centered around Italian food and culture
- London Chocolate Tours Lead to Sweet Success: Banking on a universal love of chocolate, a former temp worker creates a unique side hustle leading guided tours that allow tourists to eat their way through London’s chocolate shops
Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $5 a month!
Quote of the Day
Sponsors & Gratitude
Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦
To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,