What It's About
Chemical Engineer creates a themed-series of sexual health products with unique packaging.
Words of Wisdom
It’s important to be cautious about trend marketing. Whenever there’s a trend or a craze in the culture, you can definitely make some money from it—but you need to do so pretty quickly, because most trends by definition don’t last very long.
This might be an exception, though, because 50 Shades of Grey is more of a phenomenon. If it’s a trend, it’s a very long-term one, so it will probably be in the culture for a while. Anne has been pretty smart to capitalize on it in a way that’s not totally derivative. If you look at the website, there are some references to that series, but she hasn’t really built the branding on it.
Learn more about Anne and her "novel erotic kits" on her website, Novel Erotics!
There was a lot of hard work that went into getting Novel Erotics where it is today, and Anne was a very diligent engineer in this process.
To start, Anne and her husband came up with concepts and themes for each novel, putting together collections of existing products so they didn’t have to manufacture all of the items themselves. To design the kit, they explored craft stores to get inspiration from book storage boxes.
After they fine-tuned their products, Anne used a website called Alibaba to identify suppliers, and drew from the background she’d acquired working in systems for her day job to screen out suppliers that didn’t generate the high-quality she wanted.
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