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This listener started a pen-to-paper initiative to connect people through snail mail. It's starting well, but how can it scale—and is a Pay-What-You-Will pricing model the best option?
I launched the XO Project, a pen to paper initiative to connect humans offline through snail mail. The idea was to put my interest in calligraphy to use by writing short greetings on behalf of others. It's a simple process. A person submits their message and details through an online form on my website. I calligraph the message on a card and address the envelope. Add postage and mail it up. At first I offered this for free to test the idea and refine the process.
Now it's offered at a choose what you pay model to keep it accessible. The cards are branded and have a message on the back inviting the recipient to participate as well. Fifty nine notes were mailed out the first year of the project, and sixty seven notes were sent out last year.
My question is twofold: how do I figure out who is the best audience for this and how might a service based project like this scale would also be curious what you think about the choose what you pay price model?
Listen to today's episode to learn more...
