7 min 31 sec

ER Nurse Masters CrossFit and Becomes Nutrition Coach

When her first hustling attempt at a wellness blog fails to generate enough response, this active ER nurse shifts her focus and signs up 19 clients for nutrition coaching.
Blog Coaching Fitness Food Health & Wellness Service

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What It's About

A change up turns an unknown recipe blog into a successful fitness and nutrition coaching side hustle.

Business Model
Skills Required
Nutrition & Communication
Profit Potential

Words of Wisdom

Show your passion so others know they can trust you, and document your journey on social media. This helps significantly when you’re looking for clients as your clients will think of you when they require help with a specific problem.

Fun Fact

Heather went part-time as a nurse in August and aims to turn her side hustle into a full-time job by the end of next year. Her goal with The Positive Thread involves transforming the minds, bodies, and lives of 100 women by December 31st, 2018.

Notes from Chris

Episode 308

For Heather McConochie, becoming a nutrition coach was an easy decision. As an Emergency Room nurse, Heather had plenty of experience in the healthcare industry, along with an extensive knowledge of human physiology, and she realized that while taking care of patients was meaningful, she wanted to do something that would allow her to help people before they landed in the hospital.

Heather knew that she could make an even bigger impact by coaching others on how they could have a healthier lifestyle and approach. Not only that, but her own personal fitness journey had taught her that many illnesses could be prevented with proper nutrition and sufficient exercise.

When she began her CrossFit journey in 2015, she ventured into healthier eating education to make sure that she could perform at her best during gym sessions. Her better eating habits quickly yielded results as she not only set personal records in her weightlifting, but also mastered skills like handstand pushups, ring dips, and pull-ups.

Eager to document and help others replicate her success, she launched her website with a vision of having a successful food and wellness blog. However, her site quickly fell into neglect as she found that she had no audience. It was simply too demoralizing and difficult to write quality posts consistently, knowing that her words weren’t reaching the people she’d hoped for.

Things remained that way for awhile. As she trained, Heather completed a nutrition certification program to ensure that she was properly fuelling her workouts. Over time, she gained a reputation for fitness, and her colleagues started approaching her for advice on nutrition.

During one such interaction, her coworker remarked that she should start a business around nutrition coaching. Heather wasn’t sure that it would work until she found out that a friend from her gym was paying $75 an hour for nutrition coaching. If there was one person willing to pay that much, Heather figured, it would probably be possible to find more people who would be willing to pay such rates for good coaching. She could have an entire business doing nutrition coaching!

She now has 19 clients and ended up making $6,250 within the first 4 months of starting her nutrition and fitness coaching side hustle, The Positive Thread. Now that many of those clients have committed to recurring plans or multiple sessions, she now has a more predictable recurring side hustle monthly income of $1,500.


  • The Positive Thread: Reach your health and fitness goals—learn more about how to do so on Heather's website!
  • SquareSpace: The website building platform that Heather used to create The Positive Thread
  • Thinkific: The course building platform that Heather used to create courses for her coaching clients, which she eventually aims to release as an individual product

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"You don’t need a degree, but if you don’t know enough to help people get sustainable results, you won’t get clients."
—Heather McConochie #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau