13 min 8 sec

WEEKLY RECAP: Does Your Idea Pass the Grandmother Test?

In our twenty-seventh recap of Season III, we'll highlight the lessons learned in this week. Also: an audio update from a previous case study!
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Notes from Chris

Episode 918

We’ve just finished week 27 of Season III!

This week, we took a look at a reusable straw that raises $1.8M on Kickstarter, a new mom who creates postpartum recovery kits, an online tea store that becomes a matcha-made in heaven, and more.

I recently made a course for LinkedIn Learning, The Art of the Side Hustle. If you have a LinkedIn Premium membership, you can access that on demand. I’ll be doing two more courses with them later this month, and I’ll keep you posted.

Tomorrow night, I’ll be live in San Francisco to talk about the new book 100 SIDE HUSTLES, making up for a previous date that we had to cancel when we had a venue issue.

Today we have an audio update but first, let’s talk about something important ... does your idea pass the grandmother test?


Today, we have an update from Brandi & Kyler Russell who was featured on the show in Ep. 146.

Listen to the Weekly Recap to hear from Brandi & Kyler!

You can also check out their website!

Here's what we heard this week on Side Hustle School! Listen to this week's recap for a more comprehensive highlight reel.

  • Ep. 912 - Walking on a Thailand beach and seeing all the plastic pollution was the last straw for this environmentalist
  • Ep. 913 - A professional organizer finds a way to stitch her passion for thrift shopping into profits
  • Ep. 914 - After trying Japanese matcha for the first time, a high school student has a tea-riffic idea that earns thousands of dollars each month
  • Ep. 915 - Happy Independence Day! After a difficult shopping experience, this new mom creates and sells her own products to aid in postpartum recovery
  • Ep. 916 - After traveling the world, a college graduate works with B corporations to help them tell their stories
  • Ep. 917 - An orthodontist sets out to invent a modern alternative to the age-old practice of pulling teeth
Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Head on over to our online submission page, and we'll be in touch if your story is chosen.

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Here's what's coming up next...

Each week I'll feature more stories from people who are starting side hustles without quitting their job. Here's a sneak peek of what's coming next week:

  • An account manager solves the mystery of “What happens to soap after it’s used in a hotel room?”—and turns it into a sustainable side hustle
  • They loved smoked BBQ … and one day, they realized doing it for a living was the dream. So they jumped in full-force to the idea—heading straight for near-disaster
  • And much more!

Do you have a side hustle story you'd like to share? Fill out the Side Hustle School submission form and your story may be featured on the show!

Also, if you're interested in joining the Side Hustle Society, visit our Society page to get notified when it goes live!



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Quote of the Day
"Write your mission statement in a single sentence. Make sure it passes the grandmother test: it’s so simple, you could easily explain it to your grandmother (or anyone else).​"

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To infinity and beyond,

Chris Guillebeau