What It's About
A journalism school graduate helps organizations share their brand story through a new medium.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
For anyone wanting to launch a similar side hustle, Quinn recommends using the resources in front of you before investing in equipment since gear has lots of upfront costs. And when it comes to ensuring that what you're producing is in line with what your client is looking for, she says you should, "Ask story-driven questions so that you can create something that resonates with their target audience. Figure out what their values are and who the people are behind the company."
Fun Fact
While at the “Stop Question Frisk” program rally, Quinn learned that she was the only journalist there. She caught some video footage and followed one of the cases into the courtroom. She created a short documentary film that ended up gaining more than 8 million online views in an age before Instagram. This was the moment that Quinn knew she was pretty good at editing and producing video footage to tell compelling stories.
Notes from Chris
Episode 916
From a young age, Oregon native, Quinn Rose Schneider, has been a visionary, storyteller, and dreamer. As a child, she would watch 60 Minutes with her parents and imagine becoming a journalist, documenting meaningful stories all over the world. Her love for storytelling later led her to attend NYU to study journalism. While there, she navigated living in a busy, bustling city while juggling academic studies. But, midway through her degree, she decided to take a year off to wander and film her way through India. With camera in hand, she was becoming the storyteller she always wanted to be. It may not have been on 60 Minutes, but for Quinn, it was just as exciting! She even began swapping her guerrilla video skills for room and board at various Ashrams. It was her first taste into bartering a life in exotic places. Although she eventually headed back to New York City to finish her degree, her time in India showed her that she wanted to make a bigger impact in this world. One of her professors encouraged her to go to a rally against the “Stop Question Frisk” program which was a program that allows police to stop, question, and frisk anyone they felt was carrying a weapon or seen as a threat to others, even without any evidence—a program that research showed disproportionately targeted minorities. Quinn made a short documentary film that ended up gaining more than 8 million online views in an age before Instagram. This was the moment that she knew she was pretty good at editing and producing video footage to tell compelling stories. Upon graduation, she resumed traveling, sometimes freelancing by helping businesses with copywriting and email marketing. But her video production work was where her real passion lay. In Brazil, she stumbled across an opportunity on LinkedIn that led to her shooting courtside as a beach volleyball reporter during the Rio Olympics. It was an exciting life, but as they say, "all roads lead back home," and Quinn’s path was no different. She decided that she wanted to work for a "B Corporation"—a growing trend in business that actively works to balance purpose and profit. She continued to do her freelance work as a copywriter, but over time, her new video-focused digital content business, Story Based Brands, began to take shape. After her first major, corporate client, Quinn was able to purchase her own video and editing equipment. She built a simple website using WordPress to highlight her work, and eventually weaned herself out of freelance work to pursue Story Based Brands full-time. Since launching July 25th, 2019, she’s worked with over a dozen clients. While Quinn’s childhood dream of being a reporter on 60 Minutes may not have come true, her dream of being a visionary behind the lens has scripted itself into one promising story.MENTIONED IN THIS EPISODE:
- Story Based Brands: Learn more about Quinn's impactful, story based media company over on her website!
- WordPress: Quinn used WordPress to set up her site for Story Based Brands, and here you can learn how to install your own WordPress site in 5 minutes
SEE ALSO:
- Management Consultant Creates Astute Traveling Videos: Travel videos on YouTube seemed like a crowded market, but this rewards-loving consultant finds a way to stand out
- Parody Rapper Publishes Educational Music Videos: A digital learning consultant turns a lifelong love of music into a YouTube channel for students and teachers
- Sign Language Videos Spell Out Profits for Special Ed Teacher: After using puppets to make sign language videos for her toddlers, an educator stumbles upon an underserved market
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Resources
CREATE YOUR ONLINE STORE
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Quote of the Day
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