6 min 41 sec

Brooklyn Photographer Gets Paid to Throw Confetti at People

A former graphic designer turns a personal thirty-day challenge into a growing photography brand.
Arts & Crafts Creative Photography Service

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What It's About

After being rejected by the publishing industry, a graphic designer sets out to document as many amazing human beings as possible with her visual study on human identity.

Business Model
Skills Required
Photography & Creativity
Profit Potential

Words of Wisdom

Jelena would warn others that when money is introduced into a pre-existing hobby or passion, it can taint the experience and intention behind it. At times, she still gets nervous that somebody is paying her to do something she’s invented and it’s difficult not to get into her own head about it.

Jelena’s best advice for aspiring side hustlers? There are no rights or wrongs on the side-hustle path. You just have to take action, like I encourage you to do every day.

Fun Fact

The first mention of confetti in literature exists in Italian author Giovanni Boccaccio’s Decameron novellas, which were published from 1313-1365. These were “candy-like confections originally made from honey and dried fruit as well as spices and, possibly, seeds or nuts.”

Notes from Chris

Episode 207

A graphic designer by day, Jelena Aleksich specializes in presentation and deck design for startups and other companies. But for the past two years, she has devoted much of her spare time to The Confetti Project—a photography series that profiles incredible people, doused in confetti while asking the question “What do you celebrate?”

The Confetti Project was a free passion project until six months ago when Jelena introduced its first revenue stream: paid confetti photo-shoots. These shoots started at $200 and are now $350 per session, bringing in $1,000 to $4,000 per month after expenses, like studio rental (and confetti!) are covered. Overall revenue fluctuates largely because demand varies month to month, and to combat that, Jelena has been pursuing more pop-up activations with brands for added exposure.

Next, Jelena plans to completely transform The Confetti Project into a brand with individual shoots, charity campaigns, workshops, city activations, and focusing on finishing the coffee table book she started in her 3-month challenge.

Get a glimpse of Jelena's passion project by watching the video below:


  • The Confetti Project: Learn more about Jelena's confetti celebration themed photoshoots on her website!
  • By The Book: By The Book is half reality show, half self-help podcast, and one wild social experiment. Join comedian Jolenta Greenberg and her skeptical friend Kristen Meinzer as they live by the rules of a different self-help book each episode to figure out which ones might actually be life changing

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,




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Quote of the Day
"There are no rights or wrongs on the side hustle path. You just have to take action… The Confetti Project didn’t make money at first, but now it’s a growing brand."
—Jelena Aleksich #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau